Marketing
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Op-Ed: How to embrace influencers looking for freebies
Are influencers requesting complimentary accommodation or experiences from you? Audacious! But it could unveil promising opportunities...
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The sentence that will revolutionise your marketing strategy
Marketing made easy: Your value proposition is not just a statement, it's your brand's promise to your customers
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Supercharge your hotel’s digital marketing with your CRM data
How to streamline your marketing efforts by organising your CRM effectively, refining audience segments, and crafting dynamic campaigns
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Enhance guest experience with effective communication
Op-Ed: Part 3 in a series of articles aimed at new and inexperienced operators, Emily Stephens says good communication is…
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Insider secrets: Aussies are ditching stuff for stories in tourism boom
Trends: In a world where stories are the ultimate treasure, discover why savvy travellers are investing in immersive multi-experience tours
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Silver tourism, an avenue for industry growth
With strong purchasing power, abundant leisure time & high travel willingness, why is the aging population often ignored as a…
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Social media meltdown or storm in a teacup? Brisbane hotel’s bed bug debacle
How to give a FCK! Social Media Specialist, Henry Valentine Clarke's 5 Tips on navigating a social media storm
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Direct bookings: The real impact of digital marketing
Discover key strategies to boost your direct revenue with insights from a new study on the impact of digital marketing…
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Revenue management: Unlocking financial success
How do you more than double the Average Daily Rate while maintaining the same occupancy levels? Revenue strategies revealed...
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Tour tourism ‘era’ ignites in Australia
It’s not just domestic travellers that will be chasing their “Wildest Dreams” a huge surge of international Swifties are also…
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