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With less than three weeks until opening, the team behind Sydney's Event Showcase 2012 released numerous new show features, as they ramp up their strategy to engage event buyers to the show floor.

Event director Rowan Marchingo has tapped into his event production expertise to design and deliver an exhibition experience that will stimulate the five senses. "Sydney's Event Showcase 2012 will become what it promotes, a special event that delivers serious business returns for all involved.
"We've ramped up the on-the-show floor experiences this year to showcase the best ideas and inspiration for those who manage, buy and deliver events of all shapes and sizes. This year's showcase will be an exhibition like no other," said Mr Marchingo.
Visitor's taste buds will take delight in the brand new feature - Interactive Kitchen - where team building gurus Cheeky Food Group, Taste Food Tours and many others will lead a communal cooking class, whilst the best caterers in town will share samples of their food creations via the roving bite tastings.
Visitors will be encouraged to touch and feel all the new products at the 180 exhibitor stands and get up close and personal with industry influencers at the Party After Dark - the networking night of nights, this year to be held at Cargo Bar. For the first time ever, visitors will be able to purchase tickets to attend the event industry networking event of the year.
The Entertainment Showcase has completely transformed the corporate entertainment on show at the exhibition. With famous Australian headliners on the bill, visitors will hear and see the ultimate in event entertainment. Additional entertainers will be also roving the isles adding an element of surprise to the Showcase. An interactive and informative smart phone app will be available for exhibitors and visitors to the show. Provided by ShowGizmo, it will include the full details of all the exhibitors on board, and calendarise all events occurring at the show.
Visitors will hear from international keynote speakers Andrea Michaels and Corbin Ball at the all new, exciting program: Australia's Event Master Class Seminars, which will bring a whole host of domestic and international industry leaders together for the first time.
Registration is free; however it is strongly advised to register online before the expo at www.sydney.rsvpevent.com.au/ to avoid the queues at the door.