Travel agents regain ground for overseas holiday bookings
- Wednesday, 22 February 2012 12:22
After declining in popularity since 2007, travel agents have recently shown a slight increase as a channel for booking an overseas holiday.
According to the latest Roy Morgan Travel Agents Monitor for the twelve months to December 2011, 55% of Australians used a travel agent to book their last overseas holiday or leisure trip, up from 53% in December 2010 but still well down on 68% in December 2007. The increase in use of travel agents has come at the expense of direct bookings of accommodation and bookings through airlines.
In the twelve months to December 2011, 31% of Australians used an airline to book their last overseas holiday or leisure trip, down from 33% in December 2010 but up from 25% in December 2007. Some 24% of overseas travellers booked their accommodation directly for the twelve months to December 2011, down slightly from its peak of 26% at December 2010 but still higher than 19% in December 2007.
Online only travel booking websites such as Wotif and Webjet have continued to increase in popularity, now at 12%, up from 7% in December 2007.
After declining in popularity since 2007, travel agents have recently shown a slight increase as a channel for booking an overseas holiday. According to the latest Roy Morgan Travel Agents Monitor for the twelve months to December 2011, 55% of Australians used a travel agent to book their last overseas holiday or leisure trip, up from 53% in December 2010 but still well down on 68% in December 2007. The increase in use of travel agents has come at the expense of direct bookings of accommodation and bookings through airlines.
In the twelve months to December 2011, 31% of Australians used an airline to book their last overseas holiday or leisure trip, down from 33% in December 2010 but up from 25% in December 2007. Some 24% of overseas travellers booked their accommodation directly for the twelve months to December 2011, down slightly from its peak of 26% at December 2010 but still higher than 19% in December 2007.
Online only travel booking websites such as Wotif and Webjet have continued to increase in popularity, now at 12%, up from 7% in December 2007.
