Good news for direct bookings: guests are losing trust in OTAs, says new survey | News In Brief

Good news for direct bookings: guests are losing trust in OTAs, says new survey

An 85 wk1 fuel report 1Travellers are increasingly forgoing OTAs in favour of booking direct, according to a new report by Fuel.

The survey questioned 2900 people who had planned a leisure holiday in the last 12 months and found that distrust in OTAs had increased 50% since the previous year's survey.

While 83.4% of respondents admitted they would not book a hotel without reading reviews, 95% said they trust reviews on a hotel's own website.

Among the factors that influence a hotel booking decision, the survey results revealed the following top four:

1. Reviews on the hotel website
2. Pictures on the hotel website
3. Quality of the hotel website
4. Review/testimonial sites like TripAdvisor

See the full report here

An 85 wk1 fuel report

Image courtesy of Fuel