Marketing
Brand Loyalty: A value proposition
- Wednesday, 22 May 2013 10:46
- Article Read: 26
Since the GFC we've seen a constant erosion in yields or margins across all industries and all levels of business.
Branding made simple
- Monday, 06 May 2013 13:15
- Article Read: 173
If you are an independent accommodation property owner that is thinking of becoming a member of a well-known brand you will know that it is not an easy decision to come to.
A Brand Licensing Point of Difference
- Thursday, 13 December 2012 13:08
- Article Read: 1165
Flexibility is the key to SilverNeedle Hospitality's successful brand license model.
Art Series introduces the late, late checkout
- Wednesday, 21 November 2012 11:19
- Article Read: 1536
Melbourne's Art Series Hotels is to allow guests to check out hours or even days late in a new campaign for the chain created by Naked Communications.
Get Your Staff Online With Online Sales
- Monday, 22 October 2012 09:18
- Article Read: 1716
In preparing to be a guest speaker at three different hotel conferences recently, I had our KTN team conduct some anonymous mystery shopping calls to see what would happen when we called directly to hotels to double-check online rates posted on OTA websites.
