Importance of Self-Service Options in Hotel Industry
- Wednesday, 07 December 2011 12:23
Ariane Systems, producer of self-service check-in/out technology for the hospitality industry, has released a complimentary white paper that details the revenue potential and guest-satisfaction importance of self-service options for hotel companies.
The white paper highlights the growing demand for self-service among today's traveling consumers and delivers advice for hoteliers on implementation to maximize profit while establishing a critical market differentiator in today's increasingly commoditised hospitality industry.
"From online and cloud-based solutions to mobile and kiosks, hoteliers have never before had so many self-service options to choose from—and never before has the traveling public been so expectant of having self-service options," says Ariane CEO Laurent Cardot. "This white paper helps guide hoteliers to the self-service technologies that will best grow their bottom lines, offering real-world solutions and best practices to enhance revenue and improve the guest experience."
The white paper, Hospitality Redefined: How Self-Service Technology is Transforming the Industry for the Mobile Generation, discusses the importance of investing in self-service technology that will pay off in the form of enhanced guest experience, increased operational efficiency and higher profits. Self-service is superior service, with technology having advanced to the point where it is often faster and easier for consumers to engage in automated self-service than to wait in a queue to interact with staff.
The white paper discusses the most obvious example of self-service in the hotel environment—the check-in and checkout processes—but that only scratches the hotel self-service surface. Technology can continue to facilitate self-service throughout the duration of a guest's hotel stay, with mobile applications that automate and simplify requests for on-property services and maturing push-marketing strategies that integrate guest service offerings with valuable upsell pitches.
Founded in 1998 by Michel Lavandier and Laurent Cardot, Ariane now has more than 2000 installations running at hotel properties in 20 countries. Numerous hotel chains utilise Ariane's electronic kiosk solutions to streamline the check-in/out process
