Mantra Ettalong Beach (pictured) has joined forces with Central Coast Tourism in a $40,000 cooperative marketing campaign aimed to drive more visitors to the region.
Central Coast Tourism CEO Oliver Philpot said the campaign will showcase the region as an ideal location to ‘live life to the fullest on New South Wales’ Central Coast’.
“It also highlights the accessibility of the Central Coast, just one hour north of Sydney and south of Newcastle, providing visitors with more time to enjoy their holiday and less time on the road travelling to the destination,” said Mr Philpot.
The campaign will target visitors from Sydney and Newcastle, highlighting short breaks at Mantra Ettalong Beach until October 2012.
Mantra Group marketing director Ken Minnikin said the aim of the joint marketing campaign is to build the tourism business for the region by implementing an integrated marketing campaign utilising print, radio and digital marketing activities.
The campaign is supported by Destination NSW through its Regional Tourism Partnership Program.
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