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New additions to Ascend hotel collection

Choice Hotels Australasia has announced two more additions to its Ascend Hotel Collection since it first launched in the Australian market in 2013.

Paradiso Resort, located in Kingscliff, New South Wales, and Balgownie Estate Vineyard Resort & Spa, situated in the Yarra Valley, Victoria, are the latest properties to join the Ascend Hotel Collection stable, taking the number of hotels in the group from three to five.

Trent Fraser, Choice Hotels Australasia’s chief executive officer, said he was pleased to welcome these two stellar properties to the collection. “Growing the Ascend Hotel Collection is a priority for Choice Hotels in 2014. We have an aggressive expansion strategy in place which is targeting a further five hotels in 2014 and we are firmly on track to meet this number. “Choice Hotels is also looking to expand even further into key destinations such as Brisbane, Adelaide and Melbourne,” said Mr Fraser.

The Balinese-inspired Paradiso Resort is ideal for that weekend away or lazy beachside holiday. Opposite beautiful Kingscliff beach on the New Tweed Coast, the resort on the New South Wales-Queensland border, features contemporary self-contained one, two and three-bedroom apartments. Recreational facilities include a swimming pool, sundeck, steam room, spa and gym.

The second new addition is the stunning Balgownie Estate Vineyard Resort & Spa. Offering the ultimate experience for lovers of wine, food, nature and relaxation, a memorable stay in rural Victoria is guaranteed.

Located 90 minutes from Melbourne CBD, Balgownie Estate provides stylish Yarra Valley accommodation in a spectacular setting as well as a day spa, pool and fitness centre.

Each Choice Hotels Ascend Hotel Collection property retains its own individual name, yet has access to Choice Hotels’ powerful distribution channels, the global network of Choice Hotels and associated reservations and marketing resources.

To become an Ascend Hotel Collection member, specific requirements must be met, including a historic, unique or boutique aesthetic, as well as a commitment to service excellence.

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