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Webinar: Get more direct bookings and Chinese travellers

With over 65 per cent of travellers choosing to book directly on hotel websites and over 95 per cent of operators missing out on bookings made on mobile devices (Google Travel Report) accommodation operators need to learn how to take advantage of these trends and learn how to capture these high yielding bookings.

Adrian Caruso, founder of Australia’s leading hotel marketing agency Fastrack, is holding a webinar on 20 May to show how accommodation operators of any size can get more direct bookings than what they are currently getting from their OTAs.

“It astounds me at the figures that Google provides us every month about the growth in travellers wanting to book direct with accommodation websites, yet most operators haven’t done anything to capture these highly profitable bookings,” says webinar presenter Mr Caruso. “To do this accommodation operators have to create a very simple ecosystem of marketing strategies and tools first and this is what I will be going through in the webinar next week.”

Also in the webinar Mr Caruso will go over how to attract the lucrative Chinese traveller to book direct with accommodation operators rather than via a wholesaler or travel agent in China, diminishing their yield.

The webinar is being held next Wednesday, 20 May at 10am Australian eastern standard time and you can register by clicking the following link https://www3.gotomeeting.com/register/862056526

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