Magenta Shores rebrands as the latest Pullman

Pullman Hotels and Resort’s strong presence in the five-star sector has expanded to include Magenta Shores, previously a Quay West property. Located only 90 minutes drive north of Sydney and nestled between the pristine waters of Tuggerah Lake and the Pacific Ocean, Magenta Shores is the first Pullman on NSW’s Central Coast.

In becoming the latest hotel to join the ever increasing Pullman network in Australia, Magenta Shores has completed a refurbishment of its 59 guest rooms and villas to be in line with global Pullman standards. The refurbishment of the guest rooms will be closely followed by a refresh of the resort’s bar and then restaurant.

The re-branding of Quay West Resort Magenta Shores to Pullman represents the next evolution of the Pullman brand following a year of strong investment in development of the network around the world, and particularly in the Asia Pacific region.
Simon McGrath, chief operating officer of Accor Pacific, said the hotel’s upgrading and re-branding would provide a major boost for the Central Coast’s hotel sector.

“Pullman has already established an enviable reputation in the Australian market following a major re-branding and refurbishment program within the capital cities of Sydney, Melbourne and Brisbane over the past year. The next evolution of the brand is to expand this experience into sought after areas with strong feeder markets that are destinations in themselves.”

“Guests can be assured of the same high levels of service and accommodation in these new locations while also experiencing an entirely unique destination experience. Pullman Magenta Shores Resort’s world class golf course makes it a destination within itself and perfectly suited to the Pullman’s guest who travels both for business and leisure often mixing the two making it a natural fit for the brand.”

AN64-1-DN-Pullman Magenta Shores1 300x225“Magenta Shores has been a fixture of NSW’s tourism scene for years and the combination of its idyllic location, new branding and the refurbishment of its guest rooms will see it attract even greater volumes of business, leisure and conference business.”

The new-look hotel rooms feature Pullman’s signature interior using two colour schemes of marine and earthy accents against stylish neutral fixtures to create a fresh new aesthetic which is both sophisticated and contemporary. Amongst the 59 accommodation rooms are studio guestrooms and 1, 2 and 3 bedroom villas with spacious separate lounge and dining area, fully self contained kitchen, laundry, large furnished courtyard and a choice of golf course, lagoon pool or garden views.

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