The update essentially means that any business displaying an ad on a Google search result will also display local reviews and user ratings.
While there were similar capabilities associated with Adwords Express, the feature has now been rolled out to all Adword ads that use location extensions.
Google said: “Starting today, ratings from your Google My Business listings are eligible to appear in ads with location extensions enabled on desktop and tablet. People increasingly rely on the opinions and experiences of others to help make decisions like which pizza parlor to visit, where to get your tires rotated or which dentist to make an appointment with.
“Local ratings make your ads more useful to consumers searching for local information, and can improve your ad performance. To showcase your Google My Business reviews in your ads, make sure to have location extensions enabled in your account.”
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