New RMS partnership for Echo Entertainment Group

Treasury Casino & Hotel Brisbane, Jupiters Hotel & Casino Gold Coast and The Star in Sydney have brought IDeaS Revenue Management System (RMS) on board.

John Autelitano, general manager of hotels for The Star, Sydney said: “To grow our revenues in the face of increasing local and national competition for our portfolio of properties, Echo Entertainment Group needed a system that would not only collate and analyse key data to drive hotel revenue, but one that would enable us to optimise performance and provide actionable recommendations for improvement.

“Gaming hotels and integrated resorts generally operate in a more complicated environment compared to traditional hotels. To stay competitive in this challenging operating landscape, the management team at Echo Entertainment Group acknowledged that they needed to have the most accurate and agile forecasting and pricing systems in partnership with an organisation that provides both proactive support and professional advisory services,” said Rachel Grier, APAC managing director for IDeaS.

“Through working with IDeaS, Echo Entertainment Group is underpinning its current sophisticated approach to revenue management across Australia by implementing advanced automated systems that analyse data and enable the group to make more strategic pricing and inventory management decisions.”