Best Western launches its annual Free Breakfast campaign

For travellers who believe it’s the most important meal of the day, Best Western is trying to improve guests’ mornings one breakfast at a time.

Available immediately and until 30 June 2016, guests can book the special Free Breakfast rate which gives them up to two free continental breakfasts per room booked.

In 2016, Best Western introduced new worldwide standards in its breakfast offering. The principle behind the new standards is to increase breakfast options and improve the way in which breakfast is presented to the guest.

Breakfast is available at each of Best Western’s 4,000 hotels and the first meal of the day differs around the world. Covering both cold and hot choices, at a minimum, breakfast options include two kinds of all the breakfast staples: fruit, milk, coffee, tea, juice and cereal. While three kinds of bread or pastry items are available, as well as yoghurt and eggs. And to complete the spread, guests can expect another three kinds of regional or local produce served daily.

“After several years of focussing on the quality of our accommodation product, we’ve now stepped up the standard of one of the key services that the majority of our guests consider important to their stay.” said Steve Richards, Best Western Australasia’s Head of Commercial. “Guests now have plenty of choice and whether they need an early start or are hoping for a cheeky sleep-in, breakfast service is available at least 2 hours every morning, often much longer.”

Best Western is combining the idea of providing a wholesome start to its guests’ day with its most popular campaign of the year. “Guests love breakfast as a value-add and this free breakfast promotion certainly offers great value,” added Richards.

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