IndustryNews In Brief

Canberra accom sector “A” game unveiled

Take first look at Canberra's best new-build apartment hotel to date...

A by Adina Canberra is the first A branded hotel to open at Constitution Place.

This week TFE Hotels welcomed guests for the first look at the new-build hotel when it opened the very first A by Adina Canberra. The occasion was marked with a ribbon-cutting to announce the opening of the premium apartment hotel.

Andrew Ingliss Clarke statute at Constituion Place – Images supplied

The hotel’s general manager, Jelena Bojanic put out the welcome mat for guests, with dignitaries including chief executive Canberra Airport, Stephen Byron and TFE Hotel’s own ACT/NSW regional general manager, Emma Hynes also in attendance.

A by Adina Canberra represents the global debut of this exciting new premium brand, aptly starting the brand’s journey in the nation’s capital TFE Hotels officially launched their premium A by Adina hotel brand last week, and with it the concept of ‘hotel living’, both of which are set to elevate TFE Hotels’ beloved Adina Hotels brand into a class of its own.

Jelena Bojanic Hotel general manager A by Adina Canberra

The Bates Smart-designed apartment hotel is also the centrepiece of Capital Property Group’s much-anticipated $300m upscale Constitution Place precinct and will play a key role in the strategy to enliven Canberra’s central business district.

TFE Hotel CEO, Antony Ritch, said A by Adina Canberra sets a new precedent when it comes to exceptional room design and use of space.

He said: “We are of the belief that different stays shouldn’t need a different hotel each time. So, our A by Adinas bring to life the idea of ‘hotel living’ by embracing the duality of a premium hotel stay with the familiarity that comes from an elevated away-from-home experience.”

The new A by Adina hotel brand represents an elevated premium brand experience for TFE Hotels with a fresh concept that balances a hotel and apartment-style experience. A by Adina Canberra hotel – which will operate across four levels and the commercial ground floor precinct of Constitution Place – features 130 apartments, a gymnasium plus a 24/7 service concierge. This precinct also features its own Melburnian-style laneway (connecting to Canberra Theatre Centre).

Mr Ritch said, “Guests can expect thoughtful contemporary Australian design, the quiet confidence of intuitive service that make every day a bit more special, details in the detail and, above all, the freedom to stay their own way. All of the apartments (studio, one and two-bedrooms) are beautifully designed – in my opinion, some of the best Adina hotel rooms we have released to date.”

The brand/hotel describes itself as a hotel living experience – a quietly confident supporting act – perched on the doorstep of the famed Parliamentary Triangle, Lake Burley Griffin, and a buzzing line-up of ‘must experience’ landmarks.

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