Tourism Council WA has welcomed the record $201 million funding for Tourism WA in the 2024-25 State Budget, which is essential to recover international visitors and attract additional interstate visitors to Western Australia.
The tourism budget included $25 million in additional funding over four years for major events, which would build on the success of the exclusive Coldplay concerts, the WWE Elimination Chamber, and the UFC.
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Tourism Council WA CEO Evan Hall said the State Government’s investment in the Coldplay concerts and the WWE Elimination Chamber brought in a combined $103 million in visitor expenditure for Western Australia and generated 824 full-time equivalent jobs.
“With world-class event facilities in Optus Stadium and RAC Arena, the additional $25 million for major events will be critical to grow tourism and jobs in WA,” Mr Hall said.
“We need to remain absolutely focused on those key major events that bring in tens of thousands of international and interstate visitors to WA and the thousands of jobs their spending creates.
“Bidding for events is highly competitive between States – this funding will enable WA to secure big, Australian exclusives and to become a dominant event destination in South East Asia,” he said.
The budget also included record funding for destination marketing, which received a $12 million per annum increase for two years from the mid-year review in December 2023.
“The increased marketing funding will give us a competitive advantage to get travel agents, tour companies and airlines around the world to bring their customers to Western Australia,” Mr Hall added.
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