Casey Munck Casey Munck is director of marketing (Americas) for CendynDecoding the guestprint: How to give guests what they want by knowing them well 4 years ago Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics.Hit the OTAs with a rebound: Five direct booking strategies for hotels 6 years ago Love them or hate them, the online travel agencies are here to stay.Accommodation marketing to millenials 6 years ago Millennials, defined as people born between 1982 and 2000, now make up the largest living generation.