David Nicolas

David Nicolas is the founder of Reson8 marketing agency. A well-being evangelist and former Optometrist, David now works with well-being including hospitality brands to communicate sustainability and well-being initiatives in their business more effectively. It is his goal for more purposeful brands to feature a "sustainable tab" on their website.

Op-Ed: Bridging the ‘S’ gap: A new rhythm in hoteliers’ ESG symphony

2 months ago

David Nicolas says the 'S' in ESG is about weaving a thread of social consciousness into the fabric of your…

Op-Ed: Small hotels, big impact: strategies for ESG success

6 months ago

David Nicolas: For many small to medium hotel owners, the letters "ESG" often evoke feelings of being "overwhelmed" & "resource-intensive"

A key pillar towards net-positive hospitality

9 months ago

Research shows guests will pay more for hotels with circular economy practices, so should the sector change its "business as…

The conundrum of sustainable furniture in the hospitality industry: A price worth paying for a greener future

11 months ago

When you want to choose a sustainable accommodation furniture package but adding even one sustainable piece can send costs spiraling...

Op-Ed: Beyond escapism: Profiting from a sustainable travel narrative

1 year ago

Can sustainability lower business costs and also create a powerful avenue for revenue growth? Asks David Nicolas