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Edwin Saldanha

The 2022 guide to increasing your hotel’s direct bookings share

OTAs may be a major booking source, but the share of direct bookings is on the rise. How many direct…

Want to increase your hotel’s revenue? Focus on guest experience

With most people looking at recommendations from friends, family and online, a positive guest experience is critical for conversions

Op-Ed: Sustainable travel: what are travellers doing to go green?

Nearly two-thirds of people will actively consider including a green element when planning their travel in 2023

How to use Google trends for hotel marketing

Primary among search trends that are relevant to your business and guest profile, Google trends is a free analytics-measuring tool

How sustainability in hotels can help save the planet?

While most hoteliers understand the importance of being sustainable, those who have not moved to change are already getting left…

2022 Guide to attracting Gen Z

How well are you placed to attract the TikToking, Snapchatting Gen Zers: The OG immersed users of the Metaverse to…

Micro-cation: What is it?

The latest travel trend, especially for millennials, micro-cation is a brief travel fling to make the most of precious time…

OTA commissions: Can you cut back?

The popularity of OTAs has always put accommodation providers in a difficult position. So, how can you reduce your dependence…

15 things a hotel’s website must have

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it…

6 tips to keep you safe on the internet

The internet is a great place to be, but it is rampant with threats from hackers and malware. Our ever…

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