Frederic Gonzalo Frederic Gonzalo is a marketing and communications expert with more than 20 years of expertise in the travel and hospitality industry.Influencer marketing: The big questions answered 4 years ago Audience questions raised at a recent Texas Travel Ideafest talk by Frederic Gonzalo make for a fascinating Q&A about influencer…The hidden cost of working with influencers 5 years ago There are many ways to define influencers, but sadly we tend to revert to the simplest variable accessible out there:…Why marketers are spending big on Facebook and Instagram ads 5 years ago Did you know travellers now spend five times more time on Facebook than on any other travel-related apps, sites and…Google: Finally becoming an OTA? 5 years ago Google is spreading its grip on the web - both on a global scale and across the vast majority of…Why influencer marketing works 5 years ago Earlier in 2019, Edelman published its annual Trust Barometer along with its In Brands We Trust report, which both gather data about how…Eight key elements for an effective hashtag 5 years ago When it comes to storytelling, travel brands have a clear edge over organisations in other industries: we sell experiences, memories.How do you optimise your website for voice search? 5 years ago In 2016, web marketing studies estimated that 20 percent of mobile users had already performed a voice search online. This…Four Instagram trends for travel marketing in 2019 5 years ago While Facebook continues to struggle with one controversy after the other, Instagram represents without a doubt its silver lining.Online reviews still important, but craze slowing down 5 years ago Folks in the travel industry – accommodation and restaurants in particular – know how important online reviews have become ever…Ten ways to target travellers with Facebook ads 6 years ago With an active user base of more than 1.55 billion people, Facebook has become a major player in the online…Next»