HIRUM Software SolutionsWebsite, content, quality images, SEO and strategic data usage all critical for success 2 years ago Appealing website content, quality images, SEO and strategic data usage now must have components in today's online marketing toolboxIncreasing revenue in the five stages of travel 2 years ago Increasing revenue for accommodation managers and marketers, next to guest experience is a key focus in the current climate5 ways to use your guest data for smart marketing 3 years ago Marketing: Are you using your data to maximise occupancy, increase revenue and improve your guest experience?Part 3: Where has all the profit gone? 4 years ago In parts one and two of this series, we took you on a journey from ‘the good old days”, where…Property Management: Where has all the profit gone? 4 years ago In the mid 90s the internet was introduced to the masses, and no one could possibly comprehend the effect that…Property management: Where has all the profit gone? 4 years ago It’s difficult to ignore the fact that over the last few decades, the accommodation industry has evolved drastically.