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John Smallwood

John Smallwood is the President and Chief Executive Officer at Travel Outlook. John created the Travel Outlook concept in 2006, after more than twenty years’ experience in owning hotels and hospitality management. He earned a BBA from New Mexico State University, and before starting in the hospitality industry, he worked with AT&T.

Adding the personal touch in an age of digital communications goes a long way

There’s no replacing the personal touch in hospitality. In an age when chatbots and messaging platforms are speeding up communication, the…

Promoting local experiences might lead to more direct bookings.

For many people, going on vacation has become about far more than finding a hotel with the best facilities, rooms…

OTAs are marketing directly to your guests – and so should you

In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two…

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