Margaret Ady Margaret is the head of marketing at Snapshot, a hotel data and analytics company.Evaluating technology so you can fail fast & succeed 7 years ago The only way humans learn to walk is by falling. Over and over and over again. We are creatures programmed…Big revenue management: where the rubber meets the road with big data 7 years ago Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything…Predictive intelligence: the path to loyalty & beyond 7 years ago I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to…No more spaghetti: where hotel technology must go in 2017 7 years ago A fly on the wall of a conversation about hotels and technology will almost invariably hear the word silos. How are…