X

Melissa Kalan

Melissa Kalan is the founding director of Australian Revenue Management Association (ARMA)

Unlock the key to revenue growth

Melissa Kalan will be one of the Speakers at Australia's Accommodation Industry Conference, Maximum Occupancy in Sydney next week

Revenue Management: Where is all the top talent?

Demand for skilled revenue management talent is on the rise, so why are positions difficult to fill across the accommodation…

Revenue management: 15 insights to navigate market uncertainty

There is excess supply for demand as it trickles back, so revenue managers must consider how to capture the first-responder market segments as…

Ten ways to manage revenue in the face of COVID-19

By now you have probably noticed that your booking pace has slipped for the next few months, more than likely as a…

Five copywriting tips to grow your conversions

“Every successful business person must be able to sell through the art of the written word” - Justin Ford

Price becomes an issue in the absence of ‘perceived’ value

The number one thing that stood out was the inconsistency in the value offering to customers and the communication of…

The changing value of the channel

The "walk- in": possibly the lowest cost channel available to us, just not enough volume or consistent volume to totally…

Ancillary revenue: strategic, consistent, targeted

Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales…

Quick revenue management tips for 2017

As the year gets underway, and you turn your attention to the high demand months for corporate guests, or perhaps…

Cost effective innovation appeals to customer wants and needs

At many of my training workshops, I often receive feedback from apartment-style operators suggesting their properties are – more often than not – viewed as…

This website uses cookies.