Melissa Kalan Melissa Kalan is the founding director of Australian Revenue Management Association (ARMA)Unlock the key to revenue growth 11 months ago Melissa Kalan will be one of the Speakers at Australia's Accommodation Industry Conference, Maximum Occupancy in Sydney next weekRevenue Management: Where is all the top talent? 2 years ago Demand for skilled revenue management talent is on the rise, so why are positions difficult to fill across the accommodation…Revenue management: 15 insights to navigate market uncertainty 4 years ago There is excess supply for demand as it trickles back, so revenue managers must consider how to capture the first-responder market segments as…Ten ways to manage revenue in the face of COVID-19 4 years ago By now you have probably noticed that your booking pace has slipped for the next few months, more than likely as a…Five copywriting tips to grow your conversions 4 years ago “Every successful business person must be able to sell through the art of the written word” - Justin FordPrice becomes an issue in the absence of ‘perceived’ value 6 years ago The number one thing that stood out was the inconsistency in the value offering to customers and the communication of…The changing value of the channel 7 years ago The "walk- in": possibly the lowest cost channel available to us, just not enough volume or consistent volume to totally…Ancillary revenue: strategic, consistent, targeted 7 years ago Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales…Quick revenue management tips for 2017 7 years ago As the year gets underway, and you turn your attention to the high demand months for corporate guests, or perhaps…Cost effective innovation appeals to customer wants and needs 8 years ago At many of my training workshops, I often receive feedback from apartment-style operators suggesting their properties are – more often than not – viewed as…