Mark Ross-Smith Mark is chief data editor and travel industry big data expert focusing on airlines, hotels and loyalty programs.How to create a 360-degree customer view using data 7 years ago How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view…The future of OTA loyalty programs 7 years ago Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands…5 simple ways hotels can use data to increase revenue 7 years ago In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the…Interview: Hilton’s Vice President CRM talks guest data 7 years ago Mark Ross-Smith spoke with Jonathon Wardman, Vice President CRM at Hilton about hotel guest data, how Hilton is leveraging the…