Nicki Graham Nicki is the Director of Marketing, International at Cendyn.Email ideas to turn lookers into bookers 3 years ago Op-Ed: Email marketing, what turns lookers into bookers?Op Ed: How the need for contactless solutions can change from an obstacle into an opportunity 3 years ago Op Ed: How contactless solutions turned obstacles into opportunitiesOp-Ed: 10 new creative room types to boost revenue 4 years ago Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and…Open or closed, think local 4 years ago Top tips to help you manage your employees, marketing and strategy during the coronavirus outbreakGoogle, privacy and the future… 5 years ago It’s been a busy month for tech giants. Last week, it was Facebook’s annual F8 conference. This week, it’s Google’s turn.The problems with multiple data sources 6 years ago It wasn’t long ago that all the information hotels had on a guest could fit on a single registration card.Making guests feel so special they want to re-book 6 years ago How do you communicate with your guests once they’ve made a booking?A hotel marketer’s guide to CRM 6 years ago As the guardian of the hotel’s brand, the marketing manager ensures that all guest communications are on brand and on…A hotelier’s guide to the top social platforms in Asia-Pacific 6 years ago Here's an introduction to a few of the most influential social media platforms in China and Japan, along with suggestions…