Dean Elphick

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything…

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for…

Traveller search and booking behaviour can encompass a huge amount of variables at times, and hotels need to dig deep…

There’s nothing more frustrating for a hotel than when all their great marketing work pays off and huge traffic flows…

A hotel Instagram account has the potential to be more effective than all the other social media platforms combined.

The optimisation of your hotel website load time is the first vital step in your mission to secure direct bookings. Visitors to your…

Building your hotel culture to reflect that of the local community may go a long way to securing your property…

For your guests, your website offers a first glimpse into your property. It’s where they will go not only to…

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise…