Marketing

Mandy ClarkeSunday, August 30, 2020
0 1,140

Mackay expecting return to pre-COVID growth, praises marketing campaign success

Cautiously optimistic about rising visitor numbers, Mackay Tourism shares its marketing campaign success stories, having focused on attracting friends, relatives…
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STAAHWednesday, July 22, 2020
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Op-Ed: How you manage and adapt to this change is critical to survival

The fundamentals of hospitality industries and travel are being questioned in this crisis. The answers will define the future of…
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Doug KennedyWednesday, July 15, 2020
0 357

Op-Ed: Use video email for personalised, narrated, virtual hotel tours

By training your team to use video email for personalised, virtual tours, you'll be providing meeting and event planners with…
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accomnewsWednesday, July 8, 2020
0 770

Small is safer, insists booking website

According to a recent survey of guests that it conducted, more than 90 percent of travellers said they would feel…
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accomnewsWednesday, July 8, 2020
0 542

Franchisees show confidence in Choice Hotels post COVID

Trent Fraser, CEO of Choice Hotels Asia-Pac, said: “As we start to emerge from the COVID-19 crisis, it’s pleasing to…
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accomnewsWednesday, June 24, 2020
0 383

Aussies urged to make a #RoadTripPledge

Famous Australian faces get behind new campaign backed by Stayz to drive regional tourism and get Aussie families back on…
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Kate JacksonSunday, June 14, 2020
1 1,004

Signs of progress: Why digital leads the way

From wash your hands and social distancing reminders to vital health warnings, the need for Accom operators to provide clear,…
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Sierra SouthamSunday, June 14, 2020
0 607

How AI improves the guest experience and boosts revenue

Here are the top five ways to use a chatbot in your hospitality business: how it could help save money,…
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accomnewsWednesday, June 10, 2020
0 816

Accor & Channel 7 team up to thank healthcare heroes

A leading hotel operator and popular Channel 7 morning show Sunrise, have teamed up to give a heartfelt appreciation of…
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Melissa KalanWednesday, June 3, 2020
0 1,843

Revenue management: 15 insights to navigate market uncertainty

There is excess supply for demand as it trickles back, so revenue managers must consider how to capture the first-responder market segments as…
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Hotels are heading into budget season at a difficult time for the industry. The pandemic-driven downturn has slashed revenues and imposed significant financial pain, forcing many hotels to focus on cost control. As a result, individual properties and groups are running lean, with smaller operational and management teams.
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Revenue Management E-Learning Solutions for Industry and Academics

Melissa Kalan, CEO of ARMA truly believes it takes a team to drive a revenue management strategy and this team is the entire workforce from senior management to front line and back of house staff. Every staff member is a revenue management ambassador for the organisation and training can uncover the next revenue management superstar and improve your bottom line.
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The ARMA Summit Thrives as a Learning Resource

The annual Revenue Management Summit, held on 28-29 July was adapted this year to a virtual conference, to ensure industry continues to have access to this valuable content and a platform for connection and discussion The virtual format proved to be an overwhelming success, with delegate numbers matching that of the in-person event held the previous year and attracted an international audience from across the globe.
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24/7 treatment against viruses in the air and on surfaces

With the industry taking considerable measures and embracing new technologies to maintain a COVID-safe environment – and the World Health Organization now acknowledging the risk of airborne transmission – one technology is standing out as a game changer for the industry.
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Pandemic brings virtual tours to the forefront of hotel industry’s mind

You’ve probably heard of virtual tours (VT), or maybe you’ve even considered creating one for your hotel. Now is a better time than ever to get on board with this exciting technology. 360 degree VTs give your guests and commercial customers the power to visually experience all your hotel has to offer from the comfort of their own couch.
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Future-proofing your hotel access control with 5 core technologies

SALTO Systems are experts in electronic access control systems for hospitality. Cedric Duigou explains how SALTO’s innovative approach is helping the industry offer security and ease of access to their guests, whilst future-proofing for change, growth and flexibility.
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Ross Forbes-Stephen
Our state Tourism WA organisation ran a campaign promoting t...
Kathy Lawson
Absolutely agree. I have the same problem where people swear...
Kerryn Beck
You are spot on Ross. I have approached our local tourist as...
Peter
We terminated our Agreement with Agoda for that specific rea...
Rosie Clarke
Hi David, Thanks for your comment! We reached out to Oxyzone...