Marketing
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How to up your game and beat OTAs
Nobody likes paying commission. We all like to get something for free. But and this is a big but, nothing…
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Never be stuck for a social media post idea again
Hotel marketing is becoming more of an open-ended role as the number of responsibilities and channels increase, with on-property staff…
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Five Ways Focused Service Hotels Can Increase Direct Voice Bookings
Although they are generally outperforming other lodging segments, most if not all focused and selective service hotels are looking to…
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Sunshine Coast industry up and running and full of promise!
Good news this week for Sunshine Coast operators: you have a refreshed brand to get behind and Federal investment to…
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Tripadvisor targets accom with two new subscription services
Tripadvisor has launched two new technology solutions - Spotlight and Reputation Pro, which it claims will help hospitality businesses rebuild…
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Destination Gold Coast pulls out all the stops to aid recovery
This $3.5 million promotion is the second iteration of Destination Gold Coast’s (DGC) Come Back and Play campaign which first…
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Expedia director predicts top 3 emerging travel trends
Understanding who will travel first, and when and how travellers intend to book their stays, will help inform hoteliers' business…
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Mackay expecting return to pre-COVID growth, praises marketing campaign success
Cautiously optimistic about rising visitor numbers, Mackay Tourism shares its marketing campaign success stories, having focused on attracting friends, relatives…
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Op-Ed: How you manage and adapt to this change is critical to survival
The fundamentals of hospitality industries and travel are being questioned in this crisis. The answers will define the future of…
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Op-Ed: Use video email for personalised, narrated, virtual hotel tours
By training your team to use video email for personalised, virtual tours, you'll be providing meeting and event planners with…
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