Marketing

Airbnb has seen a 152 percent rise in boutique hotel, B&B, resort and hostel listings in the year since it announced moves to make listing on the platform easier for hospitality players.

There’s no denying the appeal of beautiful amenities. For those who lead busy lives driven by practicality, they whisper seductively of ‘me time’, indulgence, calm, specialness...

While accom providers take guest reviews on TripAdvisor seriously, they often fail to monitor social media feedback just as closely.

As accommodation marketers, we have dozens of metrics to deal with….but we humbly suggest there’s one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded accom marketers. We fully recognize that …

For accom marketers, it’s become an all-too-common e-mail: A self-dubbed social media “influencer” wants a free stay at your property, in exchange for some dazzling Instagram posts.

The value of Australian hotel deals hit a six-year low in 2018, new figures from Colliers International have revealed.

Quality of life and a laissez-faire attitude see us rank high on the global ladder, with a strong placing overall for the quality of our environments and protecting the freedoms of our citizens.

It’s taken years of investment, mistakes and hard work, but accommodation marketers are now rapidly catching up with the digital savvy of the OTAs.

Booking.com appears to have rolled out its Booking.basic feature to European hotel listings, six months after it was first spotted on listings for hotels in Asia.

Australia has been designated the world’s most Instagrammable destination.