Marketing
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Accom celebrates as Trivago found guilty
Trivago faces a multi-million-dollar fine after the Federal Court found it misled travellers over hotel pricing in breach of Australian…
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Agoda ad rekindles ‘bait and switch’ fears
An online travel agency censured overseas for questionable advertising tactics is allegedly running 'bait and switch'-style promotions in Australia.
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The pop-up wars: Why personalisation matters
The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell…
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Four ways accom can aggressively acquire new emails
Whether you represent a new hotel, or an existing property looking to rebuild its email list and ensure GDPR compliance,…
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The power of backlinks for your accom business
One of the most sought-after relics in the search engine marketing realm is the coveted backlink. Why are they so…
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Influencer marketing: The big questions answered
Audience questions raised at a recent Texas Travel Ideafest talk by Frederic Gonzalo make for a fascinating Q&A about influencer…
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The power shift making accom rethink its focus
There’s a quiet revolution happening in accom - the rise of the female traveller.
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How to market effectively on Instagram
With its core focus on sharing visually engaging photography, Instagram is one of the ideal places for hotels and resorts…
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Hoteliers vs Muggles?
The hospitality jargon on your website might be penalising your direct reservations
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Will TripAdvisor’s ‘book direct’ ploy change the game?
TripAdvisor has launched a ‘book direct’ button within its Sponsored Placements platform which it claims will boost profits for accommodation…
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