Marketing

Tourism Australia sparked a social media storm when it advertised for photo shoot models - with the only payment being a free lunch.

Social media advertising has become a seemingly unstoppable force that is transforming the ways accom operators allocate their marketing funds.

Hilton has launched its Australian debut of an Anna Kendrick-led ad campaign focused on addressing consumer frustrations and driving direct bookings.

When the messaging of both your DMO and accommodation are aligned, you can stop overlapping your efforts, leading to much higher efficiency.

Expedia Group has revealed Australia’s top ten fastest growing regional destinations for international demand, and six are in New South Wales.

In a stunning about-turn, online travel agent Expedia is dropping rate parity demands and allowing its Australian partner properties to set their own room rates online.

One of the most frequently uttered accommodation marketing catchphrases of recent years has been 'selling experiences', but while many marketers talk the talk, more than a few are a long way from truly walking the walk.

According to research by the Nielsen Norman Group, you have about ten seconds to convince a visitor to stay on your site and potentially make a purchase, before they bail and look elsewhere.  

Choice Hotels Asia-Pac has taken guest giveaways to a whole new level by offering an entire hotel to one lucky winner - and 50 of their best mates.

Expedia and Booking.com are forcing price discounts on Australian accommodation operators in an aggressive new push condemned by industry leaders as immoral, damaging and akin to extortion.