Marketing

Resort News heard from more than 100 accom managers at a marketing masterclass in the Gold Coast last week, where Airbnb unveiled its hope for managers to become hosts.  At the ‘Explore new avenues to increase your booking revenue’ event, Airbnb and Google explained how accom managers could leverage their platforms in future to gain online bookings. They spoke about guest …

Traffic to metasearch sites has tripled since 2014. This isn’t likely to slow down any time soon, given developments like the meteoric rise of Google’s travel business and the heavyweight ad spend of sites like Trivago and TripAdvisor.

The campaign highlights the fact that travellers can depart Auckland in the morning and be dipping their toes in Sunshine Coast waters by lunchtime.

The current version of the algorithm is based on assessing three areas: quality, recency and quantity. Let’s look at how each of these work in more detail.

"This stinks - and that’s an understatement," Airbnb said in a statement, adding it would fully refund cancelled reservations and was also creating a $10 million fund to compensate affected travellers.

What does attribute-based shopping mean for accommodation?

Are you an accom manager looking to boost bookings and drive revenue? 

Sofitel Melbourne On Collins has been named Australia’s best hotel in Luxury Travel Magazine’s reader-voted awards for 2018.

Buy a $49.99 ticket now and meet with marketing experts from Google, Airbnb, HiRUM, Snapshot, TrustYou and CartStack at a dynamic new Gold Coast forum on June 14.

The situation has become a matter for competition authorities to investigate, with high-spenders in travel marketing unable or unwilling to change their tactics.