Friday, October 20, 2017

Marketing

One way hotel marketers can be sales heroes

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

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15 things a hotel’s website must have

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are 15 easy to implement tips to keep in mind when designing your hotel’s website.

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Capitalising on event hype: how hotels are standing out

Events draw thousands of domestic and international visitors to areas across Australia each year, whether for business or leisure. Accommodation providers benefit from this, particularly when events, conferences and festivals run over a period of days or weeks - but how can you maximise on guests during these periods, and is it worth the extra effort and expense?

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Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.

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A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

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