Marketing
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Australasian brands go global as Expedia takes on Airbnb
Stayz and Bookabach, two quintessentially homegrown brands, are listing properties overseas as parent company HomeAway looks to encroach on Airbnb…
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20 surprising digital marketing stats every accom marketer should know
We painstakingly compiled these updated 20 digital marketing nuggets to help you validate and benchmark your digital marketing efforts. You’re…
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Value, pricing and the guest…
A key revenue management strategy is to measure what our customers value and capture their willingness to pay through a…
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Why influencer marketing works
Earlier in 2019, Edelman published its annual Trust Barometer along with its In Brands We Trust report, which both gather data about how…
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Jeff Bezos’ secret to accom marketing success
Jeff Bezos’ famous quote on the success of Amazon is “The secret to that is to focus on the things…
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Is NSW about to lose its tourism supremacy?
The head of Australia’s largest hotel group predicts a $35 million budget cut will see NSW lose its spot as…
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Eight ways to market your accom according to season
Distribution plans needs diversified strategies to cater to seasonal changes.
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Accom marketing: Let your goals be your guide
Every year, budgeting season rolls around and every year hotel marketers return to their crystal balls, asking themselves: “Just how…
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Create a great website that converts lookers to bookers
Your hotel website gives potential travellers a chance to view the most important aspects of your property. Your website should be…
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Why travel intent products are baffling accom
In the war to shift share away from the OTAs and maximise direct bookings, hotel marketers have become tactical experts…
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