Marketing

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

Looks like we might have been going about this all wrong. The thought that a guest’s primary travel concern is saving money is an assumption that needs to be reexamined.

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are 15 easy to implement tips to keep in mind when designing your hotel’s website.

Cut out all unnecessary fields, steps, content, graphics, and clutter that stand in the way of streamlined mobile bookings.

With profit growth slowing in the lodging industry, the focus among hoteliers is now shifting toward closely controlling costs, especially among management companies, whose earnings are directly tied to property performance (and incentives are tied to profits).

Events draw thousands of domestic and international visitors to areas across Australia each year, whether for business or leisure. Accommodation providers benefit from this, particularly when events, conferences and festivals run over a period of days or weeks - but how can you maximise on guests during these periods, and is it worth the extra effort and expense?

Want to hold the top spot on Google for everyone searching an accommodation in your area?

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

Unfortunately for hotel marketers, our industry is drowning in metrics.