Tuesday, October 16, 2018

Marketing

Is Google making a run at total domination in the travel space?

Consider how Amazon grew to the retail gargantuan it is today. Step one, see an opportunity to provide a better service by removing friction points. Step two, incremental growth through adoption and retention of loyal customers. Step three, data, data, and more data. Step four, harness data into action – innovate, enhance, and repeat.

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Marketing budgets: How much is enough?

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15 percent.

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How Sweden took on Booking.com – and won

On July 20, Sweden's Patent & Market Court asserted Booking.com's narrow price parity clauses had the potential effect of restricting competition in the online travel market. The victory could lay the groundwork for us to follow suit...

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