Wednesday, June 28, 2017
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Marketing

Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

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Evaluating technology so you can fail fast & succeed

The only way humans learn to walk is by falling. Over and over and over again. We are creatures programmed to learn through failure. Over time, though, we condition ourselves to run from risk. To play it safe, become book smart for the grade, avoid crashing and burning at all cost. This is not a recipe for success. Failure is a necessary ingredient for innovation. 

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Boosting revenue from your hotel’s meetings & events

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel itself. This means you’re …

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