Marketing

In the war to shift share away from the OTAs and maximise direct bookings, hotel marketers have become tactical experts with their media dollars.

When it comes to storytelling, travel brands have a clear edge over organisations in other industries: we sell experiences, memories.

The clout of hotel review aggregators continues to grow, including the bigwigs Google and TripAdvisor. The question is, are you keeping up? And with whom?

In 2016, web marketing studies estimated that 20 percent of mobile users had already performed a voice search online. This percentage increased to 25 percent in 2017 and is likely to reach 50 percent by 2020—which is less than a year from now!

Training your front-desk staff on how to recognise and capitalise on up-sell opportunities at guest check-in can result in a much-needed boost to bottom lines

Hotels looking to differentiate themselves in the market are hoping to lure experience-seeking travellers and locals with stunning social spaces centred around their food and beverage products.

The changes announced across the ecosystem, which includes Facebook, Messenger, Instagram, and WhatsApp, will have real implications for how hotels market their properties and communicate with guests.

One is an heir apparent and and the other rock royalty - and both are selling guest rooms on the strength of their star power. 

One of the biggest mistakes accommodation marketers make when planning ad campaigns and promotional offers are building these campaigns around very broad, one-size-fits-all messaging.

While Facebook continues to struggle with one controversy after the other, Instagram represents without a doubt its silver lining.