Marketing
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COVID-19: How to deal with your property’s lost revenue
You cannot influence border restrictions, flight cancellations or the corporate travel bans due to the Coronavirus outbreak. But you can…
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Five copywriting tips to grow your conversions
“Every successful business person must be able to sell through the art of the written word” - Justin Ford
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Managing revenue amidst APAC travel restrictions
What should hoteliers consider when seeking to address the business challenges posed by the emergence of COVID-19?
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What’s the most challenging thing about accom SEO? Talking about accom SEO
Like a rumour of bed bugs that goes viral, search engine optimisation or SEO has haunted hotel marketers since the…
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Coronavirus worse than fires, PM says, as national campaign launches overseas
Tourism Australia has released its new pitch to win back international visitors post-bushfires in a campaign welcomed by the industry…
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Decoding the guestprint: How to give guests what they want by knowing them well
Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics.
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Owner “shattered” as Booking.com ignores pleas over serial reviewer
An accom owner has been forced to delist from Booking.com after the OTA refused to take down a series of…
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Digital marketing vs digital sales: Why your accom needs both
When it comes to digital marketing vs digital sales, the lines are undoubtedly blurred.
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Coronavirus as bad as bushfires, tourism body says, as it seeks another $76m
A peak tourism body says the impact of the coronavirus epidemic on local tourism is "on the same scale" as…
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Why incentives increase your direct bookings
One of the most effective ways to encourage your customers to book directly on your website, according to a recent…
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