Marketing

Last quarter, one of the oldest and most recognised icons in Australian tourism came back from its death bed. But questions are now being asked about how many people would miss it if it went out of existence for good.

If you fancy bringing some of the 700 million Instagram users on an Insta-Holiday to your place, get an account on this extremely visual and exciting platform. You can do wonders, with not too much effort.

63 percent of Aussies are spending the equivalent of three weeks a year or more planning their getaways.

These simple strategies are very effective, yet come at no or little cost and will allow you to significantly increase revenue and profit. If you do not have the required digital skills, find an ‘online champion’ in your organisation who can partner with you to drive results.

Hotel booking engines need to look and feel more like apps. Everybody is talking about the rise of mobile bookings. In fact, a study by eMarketer estimates that by 2021, half of all digital travel sales will be made from smartphones or tablets.

If you're like most hotel managers, chances are you are highly focused on securing more direct bookings and thus reducing the costs of customer acquisition. If so, here are some train-the-trainer style tips for providing your reservations and/or front desk colleagues with the skills they need to covert today's over-informed, channel surfing callers.

Consider this your quarterly performance audit, but thinking a bit more ambitiously, it is already time to look ahead to 2018! Now is the perfect time to reevaluate the goal we proclaimed at the beginning of January, but there's also enough time to plan something bold for next year.

Stumped for things to write about in your blog posts? We’ve put together some blog ideas that should get your creative juices flowing.

Hotel marketing requires a quirky blend of skills.

Nowadays, hoteliers are so inundated with technology that the tasks of prioritisation and selection have become far more than just daunting; research and procurement are practically a job title unto themselves! Unless you have specific objectives with a firm plan and budget in mind, you'll easily be intimidated by the sheer myriad of options for consideration.