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Saturday, March 25, 2017
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Marketing

3 quick wins to get your guests to commit to a hotel reservation

There’s nothing more frustrating for a hotel than when all their great marketing work pays off and huge traffic flows to their website, only to see a minimal increase in bookings. Driving as much traffic as possible is certainly important, but the harsh reality is most visitors abandon their booking. The general industry conversion rate on travel and hospitality websites …

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Sydney edges Melbourne out for top spot in Australia

TripAdvisor ranked regions from Noosa to Airlie Beach to the Gold Coast to Exmouth… but Sydney won top billing in the 2017 Travellers’ Choice awards for destinations in Australia. In Australia, Melbourne was second while the World Heritage-listed Lord Howe Island took the number three spot. Queensland destinations of Gold Coast, Magnetic Island, Noosa, Port Douglas and Airlie Beach made up half of the …

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How can smaller hotel chains compete with mega chains?

Hotel guests are increasingly valuing the digital experience – often more than other amenities a hotel might offer – but how can smaller hotel chains implement the technology to compete with ‘mega chains’? Derrick Lee, VP global & vertical accounts at ALE, shares his view on how new developments in digital communications technology are enabling smaller hospitality companies to embrace …

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Why you should treat every guest like a “foodie”

Convey a richer experience by celebrating your remarkable and locally inspired F&B. After the financial recessions in the early 2000s and again in 2008, consumer behaviour shifted from consumption of expensive goods to an emphasis on enjoying life’s little experiences.

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Your email promos are failing: change the subject

Craft email promo subject lines that entice readers to open! Smart hotel marketers know that marketing emails sent to targeted audiences are one of the best tools for driving direct bookings. However, those emails are worthless if they’re ignored or worse, swiftly deleted without being opened. There is only ONE way to amp up your email’s chances of being opened: Write …

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Fake news can kill your business!

“A lie gets halfway around the world before the truth has a chance to get its pants on,” said Winston Churchill… or Mark Twain. Irrespective of who the author was, his wisdom was never truer than today. I am sure you are by now familiar with ‘fake news’, a term that has swamped our news media since the US elections. …

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New research reveals an Australian hotel, bar or restaurant is tagged on Instagram every 28 seconds

Social media management platform Hootsuite has released new research showing that Australian hospitality and tourism brands that frequently use Instagram to engage consumers could grow their audience by up to ten times. The research highlights that more than ever, social media engagement has the ability to drive purchasing decisions and help develop long-lasting customer relationships. Key findings include: An Australian …

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