Marketing

Consider how Amazon grew to the retail gargantuan it is today. Step one, see an opportunity to provide a better service by removing friction points. Step two, incremental growth through adoption and retention of loyal customers. Step three, data, data, and more data. Step four, harness data into action – innovate, enhance, and repeat.

The Sofitel Brisbane has apologised for a seemingly innocuous full-page newspaper advert it ran in various magazines and newspapers over the weekend.

According to a recent study, Booking.com and Expedia return $16 for every dollar spent on marketing. This looks great on paper, but the reality is that over the last decade OTAs’ return on marketing investment decreased by 15 percent.

Should I be considering promotional video content for my property? The answer is yes..

In its 18 months in the market, Accom Properties, the trusted industry commercial accommodation listings portal, has again achieved record website traffic and yet another milestone.

The Whitsundays tourism industry is bracing for impact following two serious shark attacks in the past week.

A pair of Dubbo accom veterans are taking on the might of the online travel agencies with their home-grown booking platform.

Instead of focusing on your rooms, your restaurant, your spa or any of your travel awards, focus on the emotional benefit that a stay can bring.

On July 20, Sweden's Patent & Market Court asserted Booking.com's narrow price parity clauses had the potential effect of restricting competition in the online travel market. The victory could lay the groundwork for us to follow suit...

No matter how well you run and market your hotel or resort, there’s a good chance you’re going to face some seasonality in your demand patterns, which inevitably manifest themselves as the mortal enemy of hoteliers everywhere: the dreaded low period.