Marketing

International travel is now fully-fledged. Anyone can travel anywhere, anytime they like.

The customer satisfaction stakes are continuing to rise as TripAdvisor announces the recipients of its Certificate of Excellence Awards for 2017.

To discover more about virtual technology and the ways hotels can, and are, using it to improve their business results, SiteMinder’s Dean Elphick spoke to Marc Charette of Work Pics.

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

While mothers get a lot of the credit for imparting life lessons, it’s time for fathers to be acknowledged for their own wise insights.

The only way humans learn to walk is by falling. Over and over and over again. We are creatures programmed to learn through failure. Over time, though, we condition ourselves to run from risk. To play it safe, become book smart for the grade, avoid crashing and burning at all cost. This is not a recipe for success. Failure is a necessary ingredient for innovation. 

Hotel meetings and events are a great way to boost revenue at your property and attract a constant stream of professionals and business travellers. Having or creating a function space at your hotel allows you to cater for a whole range of different purposes and visitors, which will usually translate into extra bookings in the hotel itself. This means you’re …

It’s common knowledge that hotels are at a disadvantage if they aren’t engaging online travel agents to boost their distribution and sell rooms.

Have you ever watched a movie and noticed that all the cops and robbers were driving only one brand of car? Or that every actor on a television show only drinks Coke or Pepsi but never both?

Hotel group sales teams have upped their game to counter a glut of new supply in many markets.