Monday, October 22, 2018

Branding

Why metasearch makes sense for savvy marketers

Traffic to metasearch sites has tripled since 2014. This isn’t likely to slow down any time soon, given developments like the meteoric rise of Google’s travel business and the heavyweight ad spend of sites like Trivago and TripAdvisor.

Read More »

How to benefit from joining a brand in 2016

In a sector set to boast the world’s largest hotel company thanks to that Marriott-Starwood merger, branding has become more competitive than ever. This means that properties thinking about joining a brand have more leverage and benefits to gain than they may have done several years ago. Not only are the big mega-brands vying for your attention but there is a …

Read More »

Branding made simple

amg43-MKG-Branding-BW-Barry Fleischmann

If you are an independent accommodation property owner that is thinking of becoming a member of a well-known brand you will know that it is not an easy decision to come to.

Read More »