Saturday, July 22, 2017
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Marketing

10 secrets of luxury hotel websites (part one)

Unique amenities, exclusive experiences and personalised service used to be the proprietary domain of luxury hotels … but now these offerings have become mainstream in hotels from midscale upwards. This means that high-end hospitality brands have had to raise the bar even higher to convey an extraordinary guest experience and differentiate themselves in meaningful ways. But this isn’t easy in …

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Tourism Tribe shares video prepping providers for Chinese visitors

Tourism Tribe, an online learning hub for tourism businesses, has released a program of new educational tools to help tourism businesses get ready for Chinese visitors. Through a partnership with University of Queensland and China experts, industry can now access online advice about digital marketing, social media, customer service and culture to plan their approach to the rapidly growing China tourist market. The China …

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Adding the personal touch in an age of digital communications goes a long way

There’s no replacing the personal touch in hospitality. In an age when chatbots and messaging platforms are speeding up communication, the importance of slowing down to talk with guests is more important than ever. According to a prediction of travel trends by Booking.com, travelers in 2017 will place huge importance on interacting with staff, and appreciate that the human touch is unique. While …

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Tell guests why they should book direct

Constantly remind guests that booking direct is better by prominently displaying your direct booking benefits on all of your marketing channels. One of the simplest and most impactful ways you can convince your guests to book direct is to tell them WHY they should. After all, once a customer finds you on an OTA, the first place they usually go …

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Is calendar integration the next step for accom?

Another day, another sharing economy innovation: Uber has launched a new app service that allows it to sync up with users’ personal event calendars. How might this apply to the accom sector? The idea is that the app interprets data in the user’s calendar to recommend destinations for upcoming meetings, etc. It’s an interesting concept that relies on users agreeing …

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When millennials grow up: Part One

Globally the influence of Millennials on travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one child policy. But as the first generation to benefit from China’s astonishing economic growth, 80’s children (as they are known) are a …

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Can you describe your typical guest?

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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5 hotel sales tactics to jumpstart 2017

A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are five tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months: Have a kick-ass kick-off! Seize this moment to fire up your group sales team and send …

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Hotel marketing: 10 things that worked in 2016

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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Melbourne hotel partners with local design firm to offer unique guest experience

From 17 December 2016 to 15 January 2017, summer sleepover-themed guestrooms will be offered across both Hilton Melbourne South Wharf and DoubleTree by Hilton Melbourne – Flinders Street. Two signature rooms will be interior designed by local homewares business, Sage x Clare, owned by Australian husband and wife duo Phoebe and Chris Bell, the collaboration will bring together colour and …

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