Wednesday, November 22, 2017

Marketing

BIG4 Holiday Parks launches .CN website to attract Chinese visitors

In an Australian first, BIG4 Holiday Parks has launched the holiday park sector’s first Chinese registered .CN website, BIG4.cn, to help attract more Chinese visitors to the lure of authentic Australian self-drive holiday experiences. The move is in response to the fact an increasing number of Australia’s record 1.2 million Chinese visitors are free and independent travellers (FIT), and they’re …

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Sustainable tips to satiate guests after Earth Day

To celebrate Earth Day this Saturday, 22 April, Booking.com has released findings from its global Sustainable Travel Report and Australia is leading the way with some of the best places to stay for eco-tourism. Pepijn Rijvers, CMO at Booking.com said: “Whether by serving locally grown food, using or selling local crafts, conserving water and energy, recycling or connecting guests with …

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Has storm activity hit bookings?

It’s been a rocky start to the year for Queensland and NSW especially, with a run of extreme weather conditions ranging from some of the hottest nights on record to constant rain, strong winds and even a cyclone called Debbie. accomnews heard from all-inclusive holiday provider, Club Med recently as they informed us they have seen a large spike in …

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How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

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Managing your hotel’s budget: ‘generating revenue’ ranked the top spend area for hoteliers

A new report published by SiteMinder has revealed the budget priorities for thousands of hoteliers all over the world. Chapter two inside SiteMinder’s Global Hotel Business Index 2017: A visual look at financial plans, focus points, and future predictions asked hoteliers to outline the areas they’re planning to distribute their budgets over the next 12 months. Hoteliers could choose from a matrix …

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Create the ultimate hotel team with praise and applause

It’s easy to forget to acknowledge your team, but the effects are far-reaching and can be a pretty powerful tool in raising guest review scores and boosting future bookings. Consider this: Genuine praise = Happier and empowered hotel employees = An awesome guest experience = Glowing guest reviews A study by Globoforce in 2013 found that 89% of people felt more …

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8 important search changes hotels should be aware of…

With Google constantly updating its algorithms and strategy, traffic coming in from multiple devices, and inconsistent SEO practices from travel websites, it’s hard for hotels to get a clear picture of what is working and what needs to be done to increase traffic and conversions in the future. Analysis by Net Affinity has shown organic traffic is being rerouted to paid search results, social media, and …

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Why do our rates change? We discount when it’s slower!

Every day your hotel sales, reservations and front desk colleagues are fielding questions from both prospects and guests regarding why it is that the rates are so much higher during certain periods as compared to other dates. For convention hotels, the question might be “Why are the rates so much higher in mid-October than July?” For the catering sales manager …

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The painful truth about hotel loyalty programs

For years, marketing gurus and experts have taught hoteliers to focus on driving bookings from their loyal customers. These are the guests who book a few times during the year. Admittedly, this seems like one of the smartest and most sound hotel marketing strategies around to boost direct bookings – market to the people who already know and love you. The …

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Why you should dig deep and analyse the way guests search online

Traveller search and booking behaviour can encompass a huge amount of variables at times, and hotels need to dig deep into analysis to ensure they’re targeting their markets properly. Because the path to purchase is often long and diverse, it can be hard for hotels to pin down one area they need to focus on. The amount of factors that …

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