Friday, December 14, 2018

Marketing

How segmenting your website will lead to bookings

From the very beginning of the searching process to the post-stay comedown, guests are increasingly expecting an experience that feels tailored, thoughtful and built with them in mind. Let’s take a look at the ways hotels can ensure they’re equipped to provide it.

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Shark attacks fail to bite in WA tourism wave

It has been a roller-coaster April for Western Australia’s accommodation industry. The cancellation of the Margaret River Pro surfing event following shark attacks at local beaches undoubtedly put a hole in revenue for traders and accommodation houses and has thrown the future of the international event into doubt. The attacks may also prove a deterrent for holidaymakers independently of the …

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