Saturday, October 20, 2018

Marketing

Is this the most offensive hotel name in Australia?

An Adelaide hotel has been branded “derogatory” and “offensive” for its new choice of name. The innocuously-titled Hampshire Hotel on Grote Street was recently relaunched as Hotel Longtime by Vietnamese-born owner Tin Chu and her husband Alex Fahey. The venue boasts a ping pong club room dubbed the “gentleman’s lodge” and neon signs with phrases such as “long time good …

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