Monday, June 18, 2018

Marketing

One way hotel marketers can be sales heroes

Revenue from group business can make or break your hotel’s annual performance. So, why does your hotel marketing team spend the majority of their efforts on marketing mostly to leisure travellers, while your sales team is left to generate their own leads?

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15 things a hotel’s website must have

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are 15 easy to implement tips to keep in mind when designing your hotel’s website.

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Capitalising on event hype: how hotels are standing out

Events draw thousands of domestic and international visitors to areas across Australia each year, whether for business or leisure. Accommodation providers benefit from this, particularly when events, conferences and festivals run over a period of days or weeks - but how can you maximise on guests during these periods, and is it worth the extra effort and expense?

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