Tuesday, April 24, 2018

Marketing

Quick revenue management tips for 2017

As the year gets underway, and you turn your attention to the high demand months for corporate guests, or perhaps you are at the end of your Xmas holiday peak, it is also a good time to consider the often ‘hidden’ revenue loses that your property could be experiencing on a daily basis in both high and low demand periods …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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78% of all guest reviews came from top four review sites in 2016, says Revinate

The software as a service company studied nearly 40 million online guest reviews published last year globally, in its 2017 Global Hotel Reputation Benchmark Report. Some findings: Regarding review distribution, a solid 78% of all reviews in 2016 came from the top four review sites – a percentage that increased by 7.7% compared to the previous year. Guests are still …

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5 step tourism marketing system

As a tourism and marketing professional, you must clearly communicate that you can be trusted and that you are an expert in your field. This is the best way to create an enduring sustainable competitive advantage online. When it comes to tourism marketing, many of us are suffering from information and technology overwhelm.  And some of us just cannot afford in the …

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Kid campaign to launch at Oaks Oasis Resort, Sunshine Coast

Recently rated by travellers in Holidays with Kids 2016 ‘Top 10 Best Family Resorts’ awards, Oaks Oasis Resort offers a spectacular line-up of kid-friendly facilities for the youngest of guests right through to tweens and teens. Known as one of Australia’s top resorts for families, Oaks Oasis Resort on Queensland’s sparkling Sunshine Coast is set to become even more of …

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5 simple ways hotels can use data to increase revenue

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year. As a hotel digital or revenue manager, you could get caught up in the hype, continue the passive …

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Get out from under your desk

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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Predictive intelligence: the path to loyalty & beyond

I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but more than those things, it is the relationship I developed with the owner that keeps me wanting to go back. Upon my leaving, she said: “Next time, when you write …

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10 secrets of luxury hotel websites (part two)

Here’s part 2 and the final five tips for luxury hotels and resorts: 6) Luxury hotel websites synthesise design and e-commerce Clearly, luxury hotels need to be vigilant about their online presentation and perception, but the savviest upscale properties understand that e-commerce tactics and visually arresting design CAN coexist beautifully … and profitably. A few elements to keep in mind: …

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Valentine’s Day just two weeks away

For hotel directors of sales and marketing, Valentine’s Day is less about romance or showing one’s affection and more about delivering some semblance of occupancy during the traditionally lower-revenue tail-end of summer months (outside of the school holidays). Most plans are ideated and drawn out in broad strokes in late fall or prior to the holiday season, with tactical execution beginning …

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