Monday, October 22, 2018

Marketing

How Sweden took on Booking.com – and won

On July 20, Sweden's Patent & Market Court asserted Booking.com's narrow price parity clauses had the potential effect of restricting competition in the online travel market. The victory could lay the groundwork for us to follow suit...

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Why guests still crave the human touch

Receiving a text message asking if my room is OK - or a pre-arrival "welcome" email telling me what I already saw at the hotel’s website - evokes the same emotional reaction I have when receiving “happy birthday” texts and emails from my doctor’s office..

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