Wednesday, October 18, 2017

Marketing

Fill your hotel with overseas business

Management rights, whether permanent, short-term (or holiday-let), hotel or motel; can benefit from overseas or inbound business. Although the term overseas, or even global, markets can sound daunting at first...

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How hotel website design affects ADR

Smart hotel websites can stimulate higher perceived value and ADRs. Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates in the face of new supply and maxing occupancy… your hotel website can actually help you to sell guestrooms at …

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The secret weapon page on your hotel website

Expedia, Priceline and all the others simply can’t keep up on every hotel’s policies and can’t compete for searches for information on pet policies, cancellation policies, etc. Use this to your advantage and get more people to land on this page, while gaining an edge on the OTAs in the process.

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Budgets are coming: 7 lessons from Game of Thrones

Hotel marketers are sharpening their pencils for battle. Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle. To help hoteliers prepare, we turn to the lessons, themes and quotes we’ve learned while watching …

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