Friday, March 23, 2018


Americans to come Down Under following Super Bowl

The United States is Australia’s second largest market for spend and third largest for arrivals, with close to 780,000 American visitors spending $3.7 billion per year in Australia. Hotels could soon see even more American guests, with the launch of a new campaign at the Super Bowl.

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Sunshine coast to see a surge

Visit Sunshine Coast (VSC) is working in conjunction with local tourism organisations and chambers of commerce to launch the second phase of the ‘Come to life’ marketing campaign, targeting the surrounding drive market in south east Queensland and beyond.

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Taking another look at Airbnb’s advertising

I have to hand it to the folks running Airbnb. Their brilliance in communicating their message makes all of us in the hotel business look a bit amateurish. And incredibly for that matter, Airbnb's latest TV missive has nothing to do with travel or even accommodations.

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