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Tuesday, May 23, 2017
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Marketing

Hotel marketing: 9 things that work

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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Stay and Walk Sydney’s historic Tank Stream

Sydney’s newest international hotel, The Tank Stream, is offering visitors to Sydney an opportunity to combine contemporary comfort with accommodation – with a stay that includes a historical discovery tour. The tour traces the path of the city’s original life-source, the Tank Stream. When the First Fleet arrived in 1788, it was meant to have established the colony at Botany …

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Guests offered ‘hotel package of a lifetime’ with Sofitel’s Golden Ticket

One of the most anticipated luxury hotel opening of the decade – Sofitel Sydney Darling Harbour – is celebrating the launch of its online bookings by offering one lucky person the Golden Ticket of a lifetime. The Golden Ticket comprises 9 double pass tickets to events and quintessential Sydney experiences for two people. Some of the key events include tickets to …

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How can a WWII scientist help your hotel survive?

In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes to strengthen the planes and prevent future losses. They assumed that the evidence clearly indicated where they should place the extra protection. But one American scientist wasn’t so sure…  Abraham Wald, …

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How often does feedback get ignored?

According to a new global research study from Qualtrics, which surveyed 1700 travellers including respondents from Australia and New Zealand, a significant proportion of holidaymakers in Australia and New Zealand believe their hotel and airline feedback never reaches anyone who can make a difference. When it comes to hotels, guests believe feedback is ignored almost half of the time (46 …

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Can too many options annoy guests?

Travellers presented with an overwhelming choice of holiday destinations are more likely to be dissatisfied with the one they ultimately select, according to research by The University of Sydney Business School. A research article titled Too many destinations to visit: Tourists’ dilemma? also says the problem has been aggravated by the internet, and calls on travel companies to proactively guide …

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Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

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Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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