Sunday, August 20, 2017
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Marketing

Franchising in Australia

Franchise Council Australia Logo

The franchise sector is a major contributor to the Australian economy, generating an estimated $131 billion in annual revenue and employing more than 400,000 people across approximately 1200 brands and 73,000 franchised units.

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The risks of data sharing

Guest Data

Recently several managers have been caught out by unwittingly handing over their sensitive business data to a third party believing this was necessary for the supplier to undertake marketing for them.

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Making Tracks

Making_Tracks

Talented Australian and international musicians are a part of a new digital and social media marketing initiative by Tourism Australia aimed at inspiring travellers around the world to holiday in Australia.

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Spa Manager Returns to Byron Bay

AN33 -_Byron_Spa

The Byron at Byron Spa and Wellness Centre continues to delight guests with a refreshed spa menu featuring a unique outdoor couples massage set deep within the 20ha rainforest that surrounds the resort.

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What is content marketing?

An 82 wk3 hirum

Many people, particularly marketers within the property industry struggle to define the term content marketing and aren’t quite sure how to implement it in their own property marketing plans or strategies.

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Maximising Your Marketing Effort with Guest Data

AN31-5-MKG-PMS-Centium 5

Today, more than ever, you need to connect and communicate with your guests who are caught in the fast-online-lane, with a smorgasbord of competition at their keyboard fingertips and a tough economy that has changed spending patterns on travel and accommodation.

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