Saturday, October 20, 2018

Marketing

Mantra pens Gold partnership with ATEC

Mantra Moolooloba

Hotel and resort operator Mantra Group has signed a new ‘Gold’ level partnership with peak export tourism body, the Australian Tourism Export Council (ATEC), further cementing its commitment to supporting the success of Australia’s tourism industry. “Our industry is growing at exponential rates and our partnerships with major industry leaders like the Mantra Group, are vital to it’s ongoing success,” …

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Whales begin to gather at Head of Bight

The first southern right whales have arrived at Australia’s Head of Bight, marking the beginning of what is expected to be another bumper whale watching season. Two whales were seen in the shallow waters at the beginning of the week with a further sighting later in the week. The whale season typically runs from May to October at Head of Bight near …

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Stamford Plaza Sydney wins best airport hotel

Stamford Plaza Sydney Airport has won the award of Best Airport Hotel in Australia/Pacific for the 4th year running in the SkyTrax World Airline Awards. Worldhotels announced the awards, which stretch across the Asia Pacific region, as affiliate hotels attained top honours and remarkable achievements from prominent and influential industry leaders. This includes Conde Nast Traveller China, TripAdvisor, The Telegraph …

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Seal Rocks a tourism and hospitality winner

North Coast Holiday Parks (NCHP) Seal Rocks has been recognised with a significant industry accolade following their joint win in the ‘Excellence in Tourism & Hospitality’ category at the Mid Coast Business Awards. The Mid Coast Business Awards is a celebration of outstanding businesses within the Manning, Gloucester and Great Lakes Regions, with the awards night held on Friday May …

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Visit Sunshine Coast partners with Wotif for winter marketing

Visit Sunshine Coast has launched a new version of its popular destination marketing campaign, Come to Life, with major discounts on accommodation, attractions and tours to attract visitors to the region over the winter period. Targeting southern states, the Come to Life ‘2.0’ brand campaign includes television commercials, still photography, print and a major online campaign through Wotif. Bookings need to be …

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Study reveals the most Instagrammed locations around the world

Sydney Opera House has come in at number 41 and Fiordland National Park on New Zealand’s South Island has ranked at Number 39 in a new study on the Most Instagrammed Tourist Attractions in the world. The study, by TravelBird ranked 470 attractions in countries around the world based on the number of hashtags on the social media platform. With …

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Corporate travel industry must adapt to modern sharing economy

The ‘sharing’ economy is likely to affect corporate travel agencies unless they can prepare themselves to leverage the disruption to their advantage, according to business development director at ANZ, Murray Warner. “Just as Uber disrupted the taxi business, the corporate travel industry is concerned about how the sharing economy might affect their business models. Traditionally, many businesses have relied on …

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How to remove friction from your guest’s hotel booking experience

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news is, it’s one of the easiest to solve. Customer friction is usually caused by a problem, or multiple small problems, that adversely affects the guest experience, causing the guest to abandon a booking or leave a negative review. Arising in …

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Mobile payments preferred by business travellers

The International Travel Management Study (ITMS) for 2017 has revealed almost half of business travellers worldwide have already made mobile payments (44 percent) and business travellers in the Asia Pacific region are even further ahead with 62 percent of all business travellers using this technology. However, although 44 percent have paid with a mobile device significantly more have made those …

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Hotel marketing: 9 things that work

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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