Tuesday, April 24, 2018

Marketing

Engage meeting planners in LinkedIn groups

Get prime exposure in front of meeting planners by being a relevant and regular participant in meeting industry LinkedIn groups. Boosting your hotel’s group business revenues comes down to one thing: relationships. The more (and higher quality) relationships your sales team builds and maintains with meeting and event planners, the more group business you’ll book and the higher likelihood for repeat …

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Are entry level jobs at risk with Airbnb?

Raising the argument that Airbnb’s business model does not directly support the local economy is not anything new for the hospitality industry, and even more so for real estate. However, there appears to be an additional impact on hotels, one that requires a bit of explaining. (Before we get underway, know this Airbnb is simply the largest of these alternate …

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Break department barriers and beat your budget

Break down the silos between marketing, sales and revenue with one simple weekly practice. Non-communication between departments is commonplace in the hotel industry. You’ve most likely seen this yourself. Sales left in the dark about marketing promos. Marketing staff surprised by a revenue manager’s room rate decision. Or, front desk staff oblivious to the arrival of a very important meeting …

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Australian locals, great food, a comfy bed and wifi: how and where to have the happiest holiday

Now, global research commissioned by Booking.com, has revealed the magic ingredients to ensure holiday daydreams don’t become a holiday let-down. For many people, going on holiday is a highly anticipated moment, sometimes for months or even years, starting from research through to booking, looking at destination pictures and planning what to do during their stay. Regardless of how far in …

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Are star ratings or self-ratings better for managers?

In a hotly anticipated sequel to our 2015 opinion round-up on whether star ratings still influence bookings, accomnews spoke with a wealth of industry voices and experts about the pros and cons of star vs. self. Of course, views ranged from diplomatic to impassioned but the crux remained: of the two rating types, which holds more benefit for managers and why? …

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With Google, second place is the first loser

“Second place is the first loser.” – Dale Earnhardt, American Racing Legend (1951-2001) This is a bold prediction I am about to make, and so I’ve channelled one of the boldest (and wealthiest) sportstars of our time. We all admire Google. While much is made of their self-driving car, Google Glass and other audacious new devices or applications, Google is also …

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How to find (and keep) the best hotel sales talent right now

Group and catering revenues often make or break your property’s P&L and determine whether you outperform your comp set. Your sales team’s performance is often the key to winning… so you must have quality salespeople. While most hotels have found a way to stay competitive in the transient space (with proper revenue management and smart hotel marketing), gaining a competitive advantage on …

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Time for hotels to get innovative if they want guests to “stop clicking around”

The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector to reclaim their guests through innovative marketing strategies. The agreement – which was signed off in early September – allows hotels to offer lower rates than they provide OTAs for …

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Create urgency to stimulate bookings

It’s a universal truth: consumers are more inclined to buy when they feel they are about to miss out on a limited-time offer or a good deal. In fact, urgency creates a sense of scarcity, which is one of Robert Cialdini’s famed six principles of influence. OTAs and major retailers like Amazon have mastered the concept of urgency and implemented …

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