Monday, April 23, 2018

Marketing

The incredible OTA stat that everyone has forgotten about…

Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings. Siteminder, which is in a position to …

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How to maintain the guest relationship with a personal touch

 Small accommodation providers take note: the relationship that you develop with your guests is more important than ever. In fact, 1 in 3 guests book directly with their hotel when they are making travel arrangements. With a personal touch, you can improve your guest relationships, increase your direct bookings and earn the loyalty of your customers. Here are some actionable …

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Is your web presence strong enough?

Online marketing presence is critical to your business’s success or demise. You will have heard it said before: “First impressions are everything.” It’s true, the first point of contact is almost always online so it needs to turn on new business, not turn business prospects away. Everything you need for a fierce web presence: Check out how your website looks …

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How to convert business travellers to bleisure guests

Of all three travel segments that bring dollars to your property, the corporate market holds the most year-round promise. Corporate travel is often the most dependable year after year, and business guests tend to spend more at your property since they get reimbursed for most of their costs. Want more corporate business? Convince your business travellers to extend their stay …

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Want more bookings? give consumers less to choose from

Your guests live in a world overloaded with content, chaos and way too many choices. Just think of the last time you shopped on Amazon.com. Your seemingly simple search for a “red jacket” no doubt led to hundreds of results. Faced with a barrage of options, you most likely examined a few before resolving to think more about it later. …

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3 things revenue managers can learn from psychologists

For most hoteliers, establishing rates is a rational, practical task based on analysis of the market and historical trends. But, your hotel’s bottom line could be missing a key dimension when deciding on room rates: price psychology. Every hotelier must understand the psychological pricing factors that influence travellers when making purchase decisions. Getting smart about buyer behaviour means healthy revenue …

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OTAs are marketing directly to your guests – and so should you

In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured. First, well-run hotels keep close track of how the front desk captures direct contact information from OTA guests, particularly email addresses. There are many ways to ask a guest for this …

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3 ways to overcome the perception that OTAs are cheaper

It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and frustrating policy of withholding customer contact information. But, in reality, the biggest battle you face isn’t so much against the OTAs, but rather the mindset of OTA customers. The truth is, your profit margins are being squeezed because of the general public’s …

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Rate management or lose profit?

Don’t you just love it? There was a time that a sandwich came with exciting fillings; sometimes sweet, sometimes savoury, and opening the bag at lunch time beheld many surprises. How many layers do we have today you might have pondered? A double decker, a triple decker, a Club? But not anymore! Now the only fillings in our sandwiches are …

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