Sunday, August 20, 2017
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Hotels missing out on 70% of customer feedback

local measure

Global customer intelligence company Local Measure, which uses location-based data to unlock customer insights, believes the hotel industry is getting less than half the picture when it comes to their brand by not accessing quality data across social channels.

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The one question that terrifies hotel marketers

You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset managers decided to trust you with their investments and now rely on you to make the right decisions to turn the largest profit possible. However, there is one paralysing question that can make even the most …

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Join the fun: go Pokemon crazy!

If you haven’t heard about the latest millennial obsession, Pokemon Go, then you must be living under a rock. It exploded into our lives July 6 and presents us with yet another novel challenge but also an exciting marketing opportunity. The game sends usually socially awkward, phone clutching players out into the real world in search of virtual reality Pokemon …

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