Sunday, October 22, 2017

Marketing

Accor

Accor_Marketing

Accor hotels will debut digital signage screens in the largest roll out of the new communications media in the Australian hotel industry.

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Hotels missing out on 70% of customer feedback

local measure

Global customer intelligence company Local Measure, which uses location-based data to unlock customer insights, believes the hotel industry is getting less than half the picture when it comes to their brand by not accessing quality data across social channels.

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The one question that terrifies hotel marketers

You’re precise with your numbers. You’re diligent and know where every cent of your hotel marketing budget is spent. Your owners and hotel asset managers decided to trust you with their investments and now rely on you to make the right decisions to turn the largest profit possible. However, there is one paralysing question that can make even the most …

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