Sunday, October 22, 2017


Join the fun: go Pokemon crazy!

If you haven’t heard about the latest millennial obsession, Pokemon Go, then you must be living under a rock. It exploded into our lives July 6 and presents us with yet another novel challenge but also an exciting marketing opportunity. The game sends usually socially awkward, phone clutching players out into the real world in search of virtual reality Pokemon …

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5 ways to make sure your hotel packages pack a punch

Does your property offer packages? By ‘packages’ we mean special rates for accommodation paired with something extra. That extra could have some in-house value such as free breakfast or parking or it could be an off-premise experience, such as tickets to a local attraction. We’ll go out on a limb and just say it – packages are passé. At least, …

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Are your bookings getting lost in translation?

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Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travellers, with large increases in visitors hailing from China and South Korea. This adds to the already steady stream of visitors from Canada, Mexico, UK and Japan, who have been investing in travel to American cities for decades.

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Four ways to compete against new properties in your market

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It’s a nightmare that way too many hoteliers can relate to: an already saturated market being bombarded with new hotels left and right, each with shiny new technology, the comfiest beds in all the land and thousands of square feet of meeting space to entice even your most loyal annual groups.

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10 things I’ve learned in 25 years of hotel marketing

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When Jim Zito started in hotel marketing, the internet was still a few years away, most marketing campaigns were printed and Milli Vanilli was up for a Grammy. After 25 years in the industry, Jim has seen the rise and fall of many hotel marketing tactics, tools and techniques. So, we asked him for the ten most important lessons he’s …

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