Tuesday, July 17, 2018

Marketing

The first 5 seconds: is your hotel website ready?

We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in the digital world is difficult. We’re up against our guests’ own smartphones, websites full of intriguing content and forever-streaming social media channels. In fact, attention spans are at an all-time low. Recent studies have shown that because …

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The pros and cons of building an app for your hotel

Modern travellers expect your hotel to be mobile-friendly. After all, they use their devices during all phases of the travel, from dreaming, to planning, to booking, to experiencing and finally… to sharing. So, you need to be there every step of the way. Hotels must embrace the mobile guest. They are not just the future for hotels but the “here …

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Woo more wedding business with this simple tip

Ditch the cheesy stock photography and replace them with photos of real clients and real receptions. Welcome to the decade of the millennial bride. She loves individuality, authenticity and genuine wedding moments.  In fact, Pinterest is widely used by brides to collect images, stories and vendor ideas from real weddings. Plus, most wedding publications today devote a majority of their pages …

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The six golden rules of responding to guest reviews

Whether scathing or glowing, every guest review is a golden opportunity for your hotel to shine or stumble. Guests trust other guests, and the reviews of past experiences at your hotel are one of the most influential factors that can impact future bookings. You can’t afford to ignore bad reviews and hope they disappear. Nor, is it okay to simply …

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Forget your hotel: it’s all about emotions

Charles Revson, the founder of Revlon Cosmetics, famously said: “In the factory, we make cosmetics. In the store, we sell hope.” It’s all too easy to get caught up in selling rooms each night.  Most often, hotel marketers are buried under a barrage of daily marketing tasks that take up most of their time. It’s little wonder then that some …

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What every accom provider should be doing before 2016 ends

Here are five must-do tasks to ramp up for your 2017 revenue goals: Evaluate the true needs of your hotel’s business mix We often see hotels that invest too much of their marketing focus and resources on attracting leisure business. Meanwhile, their corporate sales and group sales teams are left having to hastily create disjointed lead campaigns on their own. …

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6 ways to survive hotel budget season

As budget season approaches, we’re here to help you plan for a profitable 2017 with six smart hotel sales and marketing budget strategies. The most vital component of your budget planning is taking time for thorough introspection, honest reviews of what is currently working and not working, and open conversations with your hotel owners, colleagues, sales staff, guests and even …

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Up your visual appeal to get more bookings

Contrary to what many believe, people make purchase decisions based on emotions and how something makes them feel — not on facts or figures. Luckily for hotel marketers, evoking powerful emotions from your target audience is as easy as a few simple tweaks to your existing materials. Out of the five senses, it’s the sense of sight that remains the …

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The incredible OTA stat that everyone has forgotten about…

Sometimes, we all need to be reminded of just how much we’re throwing away by leaning too heavily on OTAs as a primary source of online bookings. Everyone knows that OTA bookings cost more, but very little is ever made of the amazing fact that OTA bookings are usually much lower in total value than direct bookings. Siteminder, which is in a position to …

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