Saturday, December 15, 2018

Marketing

Tell guests why they should book direct

Constantly remind guests that booking direct is better by prominently displaying your direct booking benefits on all of your marketing channels. One of the simplest and most impactful ways you can convince your guests to book direct is to tell them WHY they should. After all, once a customer finds you on an OTA, the first place they usually go …

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Is calendar integration the next step for accom?

Another day, another sharing economy innovation: Uber has launched a new app service that allows it to sync up with users’ personal event calendars. How might this apply to the accom sector? The idea is that the app interprets data in the user’s calendar to recommend destinations for upcoming meetings, etc. It’s an interesting concept that relies on users agreeing …

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When millennials grow up: Part One

Globally the influence of Millennials on travel and on marketing has been profound. In the US, Millennials are as large a generation cohort as Baby Boomers. In China, they are a smaller generation numerically thanks to the one child policy. But as the first generation to benefit from China’s astonishing economic growth, 80’s children (as they are known) are a …

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Can you describe your typical guest?

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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5 hotel sales tactics to jumpstart 2017

A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are five tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months: Have a kick-ass kick-off! Seize this moment to fire up your group sales team and send …

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Hotel marketing: 10 things that worked in 2016

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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Melbourne hotel partners with local design firm to offer unique guest experience

From 17 December 2016 to 15 January 2017, summer sleepover-themed guestrooms will be offered across both Hilton Melbourne South Wharf and DoubleTree by Hilton Melbourne – Flinders Street. Two signature rooms will be interior designed by local homewares business, Sage x Clare, owned by Australian husband and wife duo Phoebe and Chris Bell, the collaboration will bring together colour and …

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Engage meeting planners in LinkedIn groups

Get prime exposure in front of meeting planners by being a relevant and regular participant in meeting industry LinkedIn groups. Boosting your hotel’s group business revenues comes down to one thing: relationships. The more (and higher quality) relationships your sales team builds and maintains with meeting and event planners, the more group business you’ll book and the higher likelihood for repeat …

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Break department barriers and beat your budget

Break down the silos between marketing, sales and revenue with one simple weekly practice. Non-communication between departments is commonplace in the hotel industry. You’ve most likely seen this yourself. Sales left in the dark about marketing promos. Marketing staff surprised by a revenue manager’s room rate decision. Or, front desk staff oblivious to the arrival of a very important meeting …

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