Friday, January 18, 2019

Marketing

5 hotel sales tactics to jumpstart 2017

A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are five tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months: Have a kick-ass kick-off! Seize this moment to fire up your group sales team and send …

Read More »

Hotel marketing: 10 things that worked in 2016

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

Read More »

Melbourne hotel partners with local design firm to offer unique guest experience

From 17 December 2016 to 15 January 2017, summer sleepover-themed guestrooms will be offered across both Hilton Melbourne South Wharf and DoubleTree by Hilton Melbourne – Flinders Street. Two signature rooms will be interior designed by local homewares business, Sage x Clare, owned by Australian husband and wife duo Phoebe and Chris Bell, the collaboration will bring together colour and …

Read More »

Engage meeting planners in LinkedIn groups

Get prime exposure in front of meeting planners by being a relevant and regular participant in meeting industry LinkedIn groups. Boosting your hotel’s group business revenues comes down to one thing: relationships. The more (and higher quality) relationships your sales team builds and maintains with meeting and event planners, the more group business you’ll book and the higher likelihood for repeat …

Read More »

Break department barriers and beat your budget

Break down the silos between marketing, sales and revenue with one simple weekly practice. Non-communication between departments is commonplace in the hotel industry. You’ve most likely seen this yourself. Sales left in the dark about marketing promos. Marketing staff surprised by a revenue manager’s room rate decision. Or, front desk staff oblivious to the arrival of a very important meeting …

Read More »

Australian locals, great food, a comfy bed and wifi: how and where to have the happiest holiday

Now, global research commissioned by Booking.com, has revealed the magic ingredients to ensure holiday daydreams don’t become a holiday let-down. For many people, going on holiday is a highly anticipated moment, sometimes for months or even years, starting from research through to booking, looking at destination pictures and planning what to do during their stay. Regardless of how far in …

Read More »

Are star ratings or self-ratings better for managers?

In a hotly anticipated sequel to our 2015 opinion round-up on whether star ratings still influence bookings, accomnews spoke with a wealth of industry voices and experts about the pros and cons of star vs. self. Of course, views ranged from diplomatic to impassioned but the crux remained: of the two rating types, which holds more benefit for managers and why? …

Read More »

How to find (and keep) the best hotel sales talent right now

Group and catering revenues often make or break your property’s P&L and determine whether you outperform your comp set. Your sales team’s performance is often the key to winning… so you must have quality salespeople. While most hotels have found a way to stay competitive in the transient space (with proper revenue management and smart hotel marketing), gaining a competitive advantage on …

Read More »

Time for hotels to get innovative if they want guests to “stop clicking around”

The decision by the Australian Competition and Consumer Commission (ACCC) to enshrine rate parity between hotels and Online Travel Agencies (OTAs) has created a new impetus for the hotel sector to reclaim their guests through innovative marketing strategies. The agreement – which was signed off in early September – allows hotels to offer lower rates than they provide OTAs for …

Read More »