Monday, October 23, 2017

Marketing

Budgets are coming: 7 lessons from Game of Thrones

Hotel marketers are sharpening their pencils for battle. Just as winter (and a terrifying army of the dead) descends on Westeros in Game of Thrones, budget season is looming in the real world and hotel marketers all across the kingdom are arming themselves for battle. To help hoteliers prepare, we turn to the lessons, themes and quotes we’ve learned while watching …

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Mobile bookings are up. Why aren’t yours?

Hotel booking engines need to look and feel more like apps. Everybody is talking about the rise of mobile bookings. In fact, a study by eMarketer estimates that by 2021, half of all digital travel sales will be made from smartphones or tablets.

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7 trainer tips for hotel reservations

If you're like most hotel managers, chances are you are highly focused on securing more direct bookings and thus reducing the costs of customer acquisition. If so, here are some train-the-trainer style tips for providing your reservations and/or front desk colleagues with the skills they need to covert today's over-informed, channel surfing callers.

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Eliminating the off-season

Consider this your quarterly performance audit, but thinking a bit more ambitiously, it is already time to look ahead to 2018! Now is the perfect time to reevaluate the goal we proclaimed at the beginning of January, but there's also enough time to plan something bold for next year.

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