Wednesday, June 28, 2017
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Marketing

Seal Rocks a tourism and hospitality winner

North Coast Holiday Parks (NCHP) Seal Rocks has been recognised with a significant industry accolade following their joint win in the ‘Excellence in Tourism & Hospitality’ category at the Mid Coast Business Awards. The Mid Coast Business Awards is a celebration of outstanding businesses within the Manning, Gloucester and Great Lakes Regions, with the awards night held on Friday May …

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Visit Sunshine Coast partners with Wotif for winter marketing

Visit Sunshine Coast has launched a new version of its popular destination marketing campaign, Come to Life, with major discounts on accommodation, attractions and tours to attract visitors to the region over the winter period. Targeting southern states, the Come to Life ‘2.0’ brand campaign includes television commercials, still photography, print and a major online campaign through Wotif. Bookings need to be …

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Study reveals the most Instagrammed locations around the world

Sydney Opera House has come in at number 41 and Fiordland National Park on New Zealand’s South Island has ranked at Number 39 in a new study on the Most Instagrammed Tourist Attractions in the world. The study, by TravelBird ranked 470 attractions in countries around the world based on the number of hashtags on the social media platform. With …

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Corporate travel industry must adapt to modern sharing economy

The ‘sharing’ economy is likely to affect corporate travel agencies unless they can prepare themselves to leverage the disruption to their advantage, according to business development director at ANZ, Murray Warner. “Just as Uber disrupted the taxi business, the corporate travel industry is concerned about how the sharing economy might affect their business models. Traditionally, many businesses have relied on …

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How to remove friction from your guest’s hotel booking experience

Customer friction is one of many barriers that may prevent a traveller from completing their booking, but the good news is, it’s one of the easiest to solve. Customer friction is usually caused by a problem, or multiple small problems, that adversely affects the guest experience, causing the guest to abandon a booking or leave a negative review. Arising in …

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Mobile payments preferred by business travellers

The International Travel Management Study (ITMS) for 2017 has revealed almost half of business travellers worldwide have already made mobile payments (44 percent) and business travellers in the Asia Pacific region are even further ahead with 62 percent of all business travellers using this technology. However, although 44 percent have paid with a mobile device significantly more have made those …

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Hotel marketing: 9 things that work

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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Stay and Walk Sydney’s historic Tank Stream

Sydney’s newest international hotel, The Tank Stream, is offering visitors to Sydney an opportunity to combine contemporary comfort with accommodation – with a stay that includes a historical discovery tour. The tour traces the path of the city’s original life-source, the Tank Stream. When the First Fleet arrived in 1788, it was meant to have established the colony at Botany …

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Guests offered ‘hotel package of a lifetime’ with Sofitel’s Golden Ticket

One of the most anticipated luxury hotel opening of the decade – Sofitel Sydney Darling Harbour – is celebrating the launch of its online bookings by offering one lucky person the Golden Ticket of a lifetime. The Golden Ticket comprises 9 double pass tickets to events and quintessential Sydney experiences for two people. Some of the key events include tickets to …

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