Marketing

Big revenue management: where the rubber meets the road with big data

Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the right time with the right rate. However, that rate should not only be the product of what the guest will pay (because this can lead to a hotel full of …

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What benefits and features should you look for in a website editor?

For your guests, your website offers a first glimpse into your property. It’s where they will go not only to learn more about your rates and availability, but also to peek at your guestrooms, discover your amenities and learn about the fantastic packages that you offer in order to enhance their travel experience. Unfortunately, for many hoteliers, web design is not an …

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The future of OTA loyalty programs

Online travel agents (OTAs) are known as an efficient distribution channel for hotel rooms, but with more major hotel brands pushing direct bookings to reduce commissions paid out to agents- this leaves OTAs searching for the next goldmine product to fuel their continued growth. With this in mind – for years – hotels have enjoyed a non-competitive landscape with their …

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How to use hotel digital marketing techniques to leverage the Chinese market

In the diverse sphere of international travel, hotel marketers cannot afford to use broad strokes to attract bookings. To maximise bookings and occupancy each region and the markets within the regions should be treated on its own terms. A crucial and most lucrative market for hotels in the Chinese. China has the biggest outbound tourism activity in the world with …

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Skydive Australia announces new locations in Noosa, Fraser Island and Bribie

A national adventure tourism company and winner of Best Tourism Activity Australia-wide at the 2016 Golden Backpack Awards, has announced the launch of three new drop zones in Noosa, Fraser Island and Bribie. Thrill-seekers at the new locations will be able to join the hundreds of thousands of customers who have already taken the 14,000ft plunge. Having acquired New Zealand’s …

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How will Facebook’s newest features affect your hotel?

The power and progression of social media knows no bounds and Facebook shows no signs of slowing down. The back end of 2016 saw the social media giant introduce two new apps to upgrade popular features on their platform. The first was ‘Events’ and the other was ‘Recommendations’. Both are designed to make it even easier for users to plan and perform …

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What do meeting planners want? Surprising survey results:

To help hotel sales managers win at various phases of the sourcing process, Tambourine partnered with EproDirect to collect insights from more than 83,000 meeting planners to find out what promos and incentives peak their interest, what marketing strategies actually influence them and what impacts their booking decisions. After analysing the data, Tambourine discovered some things you might expect along with some …

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Quick revenue management tips for 2017

As the year gets underway, and you turn your attention to the high demand months for corporate guests, or perhaps you are at the end of your Xmas holiday peak, it is also a good time to consider the often ‘hidden’ revenue loses that your property could be experiencing on a daily basis in both high and low demand periods …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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