Marketing

OTAs are marketing directly to your guests – and so should you

In the battle to convert guest loyalty and guest data ownership from an OTA to your hotel, there are two important contact points that must be monitored and measured. First, well-run hotels keep close track of how the front desk captures direct contact information from OTA guests, particularly email addresses. There are many ways to ask a guest for this …

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3 ways to overcome the perception that OTAs are cheaper

It’s all too easy to blame OTAs for your hotel’s shrinking profits by pointing fingers at their costly commissions and frustrating policy of withholding customer contact information. But, in reality, the biggest battle you face isn’t so much against the OTAs, but rather the mindset of OTA customers. The truth is, your profit margins are being squeezed because of the general public’s …

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Rate management or lose profit?

Don’t you just love it? There was a time that a sandwich came with exciting fillings; sometimes sweet, sometimes savoury, and opening the bag at lunch time beheld many surprises. How many layers do we have today you might have pondered? A double decker, a triple decker, a Club? But not anymore! Now the only fillings in our sandwiches are …

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Use different ads for different audiences

Create different retargeting ads for different interests for maximum exposure and impact. Reap the maximum ROI from your retargeting efforts by using behavioural targeting, which means delivering different ads that are tailored to the visitor’s actual behaviour or action on your hotel direct website. This ensures you are not wasting marketing dollars chasing a meeting planner with an ad about …

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7 reasons your staff need the help of a channel manager

Across the hospitality and travel industry, technology continues to transform the way people do business. If your property is not adapting with the times, chances are you will be left in the dust as your competitors capture the most motivated and interested travellers from across the globe. One system that is absolutely essential is a channel manager. Here are 7 …

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