Monday, January 22, 2018

Marketing

Converting guests to loyal brand advocates

Hotels that succeed in building on their direct channels, leveraging their data and enhancing their digital marketing strategy will have a greater chance at enhancing their brand and driving loyalty amongst its guests.

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A new take on going local

Hotel Indigo has launched its new ‘Neighbourhood 15’ brand campaign, which casts a keen spotlight on the neighbourhood of each property – defined by being within a 15 minute radius from the doorstep.

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Changing PMS provider: everything you need to know

I spoke to a property manager at a recent accommodation industry event about what is most important to them when it comes to PMS. I was expecting an answer along the lines of ‘cost-effectiveness’ but actually, they told me that the most important thing for them was ease-of-use. They wanted an interface that they could interact with as easily as they interact with their smartphone...

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Fill your hotel with overseas business

Management rights, whether permanent, short-term (or holiday-let), hotel or motel; can benefit from overseas or inbound business. Although the term overseas, or even global, markets can sound daunting at first...

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How hotel website design affects ADR

Smart hotel websites can stimulate higher perceived value and ADRs. Your hotel website is the first place virtually all of your future guests will engage with your property and set expectations. But more importantly, as hotels struggle to increase rates in the face of new supply and maxing occupancy… your hotel website can actually help you to sell guestrooms at …

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