Wednesday, June 28, 2017
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Marketing

How can a WWII scientist help your hotel survive?

In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes to strengthen the planes and prevent future losses. They assumed that the evidence clearly indicated where they should place the extra protection. But one American scientist wasn’t so sure…  Abraham Wald, …

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How often does feedback get ignored?

According to a new global research study from Qualtrics, which surveyed 1700 travellers including respondents from Australia and New Zealand, a significant proportion of holidaymakers in Australia and New Zealand believe their hotel and airline feedback never reaches anyone who can make a difference. When it comes to hotels, guests believe feedback is ignored almost half of the time (46 …

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Can too many options annoy guests?

Travellers presented with an overwhelming choice of holiday destinations are more likely to be dissatisfied with the one they ultimately select, according to research by The University of Sydney Business School. A research article titled Too many destinations to visit: Tourists’ dilemma? also says the problem has been aggravated by the internet, and calls on travel companies to proactively guide …

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Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

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Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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How to avoid the pitfalls of Google AdWords

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves …

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BIG4 Holiday Parks launches .CN website to attract Chinese visitors

In an Australian first, BIG4 Holiday Parks has launched the holiday park sector’s first Chinese registered .CN website, BIG4.cn, to help attract more Chinese visitors to the lure of authentic Australian self-drive holiday experiences. The move is in response to the fact an increasing number of Australia’s record 1.2 million Chinese visitors are free and independent travellers (FIT), and they’re …

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Sustainable tips to satiate guests after Earth Day

To celebrate Earth Day this Saturday, 22 April, Booking.com has released findings from its global Sustainable Travel Report and Australia is leading the way with some of the best places to stay for eco-tourism. Pepijn Rijvers, CMO at Booking.com said: “Whether by serving locally grown food, using or selling local crafts, conserving water and energy, recycling or connecting guests with …

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Has storm activity hit bookings?

It’s been a rocky start to the year for Queensland and NSW especially, with a run of extreme weather conditions ranging from some of the hottest nights on record to constant rain, strong winds and even a cyclone called Debbie. accomnews heard from all-inclusive holiday provider, Club Med recently as they informed us they have seen a large spike in …

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