Monday, April 23, 2018

Marketing

Taking another look at Airbnb’s advertising

I have to hand it to the folks running Airbnb. Their brilliance in communicating their message makes all of us in the hotel business look a bit amateurish. And incredibly for that matter, Airbnb's latest TV missive has nothing to do with travel or even accommodations.

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4 things every hotel should be doing on Facebook now

New hotel social media tools can help differentiate flagged properties…. As a property flying under a global brand flag, you enjoy several key benefits: Worldwide name recognition and consumer trust. Access to millions of loyalty members. Exposure on the Brand.com global website. But unfortunately, due to scale and volume, remote, corporate brand marketing teams are often unable to tell your property’s …

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Where’s your wolf pack?

Whether you’re a lone wolf or team player, there’s always something to be said for power in numbers. Branding of some sort is close to unavoidable in the accommodation sector.

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Copy this tactic from luxury hotels

Even if your hotel can only offer complimentary bike rentals or cucumber water in the lobby, emphasise any and all of your healthy offerings on your hotel website to stimulate consideration...

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