Saturday, June 23, 2018

Marketing

Shark attacks fail to bite in WA tourism wave

It has been a roller-coaster April for Western Australia’s accommodation industry. The cancellation of the Margaret River Pro surfing event following shark attacks at local beaches undoubtedly put a hole in revenue for traders and accommodation houses and has thrown the future of the international event into doubt. The attacks may also prove a deterrent for holidaymakers independently of the …

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The adventure seekers going it alone

Travelling solo is the new trend in Australian tourism. But instead of seeking love in the arms of a tanned accented stranger, single travellers are more interested in finding themselves. Far from being sad singles, the demographic is made up of those who leave behind a partner less interested in travelling, or those with an unquenchable desire to see the …

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