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Sunday, March 26, 2017
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Marketing

Can you describe your typical guest?

Sharpen your marketing’s effectiveness by first determining exactly who your target audiences are. Surprising fact: most hoteliers don’t know who their target market is. It’s all too easy to say you want to market to “everyone” including business travellers, couples, families, golfers, city explorers, foodies, outdoor adventurers… you get the picture. But, brilliant hotel marketing doesn’t happen by mistake. If …

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5 hotel sales tactics to jumpstart 2017

A fresh New Year brings a new opportunity to delight ownership with big results in group/event sales…but only if you start off with velocity. Here are five tactics for jumpstarting your hotel sales performance in 2017 and establishing momentum for the next 12 months: Have a kick-ass kick-off! Seize this moment to fire up your group sales team and send …

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Hotel marketing: 10 things that worked in 2016

Marketing can often seem like a bottomless pit of possibilities. The days of investing in only a few marketing channels are long gone. Now, there are endless ways to reach potential guests and drive direct bookings, leaving some hotel marketers paralysed or flustered over the overwhelming task of choosing what to focus on. So, we’re here to narrow down the field. …

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Melbourne hotel partners with local design firm to offer unique guest experience

From 17 December 2016 to 15 January 2017, summer sleepover-themed guestrooms will be offered across both Hilton Melbourne South Wharf and DoubleTree by Hilton Melbourne – Flinders Street. Two signature rooms will be interior designed by local homewares business, Sage x Clare, owned by Australian husband and wife duo Phoebe and Chris Bell, the collaboration will bring together colour and …

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Engage meeting planners in LinkedIn groups

Get prime exposure in front of meeting planners by being a relevant and regular participant in meeting industry LinkedIn groups. Boosting your hotel’s group business revenues comes down to one thing: relationships. The more (and higher quality) relationships your sales team builds and maintains with meeting and event planners, the more group business you’ll book and the higher likelihood for repeat …

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Are entry level jobs at risk with Airbnb?

Raising the argument that Airbnb’s business model does not directly support the local economy is not anything new for the hospitality industry, and even more so for real estate. However, there appears to be an additional impact on hotels, one that requires a bit of explaining. (Before we get underway, know this Airbnb is simply the largest of these alternate …

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Break department barriers and beat your budget

Break down the silos between marketing, sales and revenue with one simple weekly practice. Non-communication between departments is commonplace in the hotel industry. You’ve most likely seen this yourself. Sales left in the dark about marketing promos. Marketing staff surprised by a revenue manager’s room rate decision. Or, front desk staff oblivious to the arrival of a very important meeting …

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Australian locals, great food, a comfy bed and wifi: how and where to have the happiest holiday

Now, global research commissioned by Booking.com, has revealed the magic ingredients to ensure holiday daydreams don’t become a holiday let-down. For many people, going on holiday is a highly anticipated moment, sometimes for months or even years, starting from research through to booking, looking at destination pictures and planning what to do during their stay. Regardless of how far in …

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Are star ratings or self-ratings better for managers?

In a hotly anticipated sequel to our 2015 opinion round-up on whether star ratings still influence bookings, accomnews spoke with a wealth of industry voices and experts about the pros and cons of star vs. self. Of course, views ranged from diplomatic to impassioned but the crux remained: of the two rating types, which holds more benefit for managers and why? …

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