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Monday, April 24, 2017
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Marketing

How will Facebook’s newest features affect your hotel?

The power and progression of social media knows no bounds and Facebook shows no signs of slowing down. The back end of 2016 saw the social media giant introduce two new apps to upgrade popular features on their platform. The first was ‘Events’ and the other was ‘Recommendations’. Both are designed to make it even easier for users to plan and perform …

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What do meeting planners want? Surprising survey results:

To help hotel sales managers win at various phases of the sourcing process, Tambourine partnered with EproDirect to collect insights from more than 83,000 meeting planners to find out what promos and incentives peak their interest, what marketing strategies actually influence them and what impacts their booking decisions. After analysing the data, Tambourine discovered some things you might expect along with some …

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Quick revenue management tips for 2017

As the year gets underway, and you turn your attention to the high demand months for corporate guests, or perhaps you are at the end of your Xmas holiday peak, it is also a good time to consider the often ‘hidden’ revenue loses that your property could be experiencing on a daily basis in both high and low demand periods …

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How you can use your hotel restaurant to increase bookings?

A study by Leonardo looked at what images travel shoppers viewed the most. Obviously, the number one result was guest rooms but the second most viewed was restaurant photos. This indicates that travel boils down to two primary needs; people want a nice place to sleep and they want a nice place to eat. Most of the time the hotel restaurant is …

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78% of all guest reviews came from top four review sites in 2016, says Revinate

The software as a service company studied nearly 40 million online guest reviews published last year globally, in its 2017 Global Hotel Reputation Benchmark Report. Some findings: Regarding review distribution, a solid 78% of all reviews in 2016 came from the top four review sites – a percentage that increased by 7.7% compared to the previous year. Guests are still …

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5 step tourism marketing system

As a tourism and marketing professional, you must clearly communicate that you can be trusted and that you are an expert in your field. This is the best way to create an enduring sustainable competitive advantage online. When it comes to tourism marketing, many of us are suffering from information and technology overwhelm.  And some of us just cannot afford in the …

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Kid campaign to launch at Oaks Oasis Resort, Sunshine Coast

Recently rated by travellers in Holidays with Kids 2016 ‘Top 10 Best Family Resorts’ awards, Oaks Oasis Resort offers a spectacular line-up of kid-friendly facilities for the youngest of guests right through to tweens and teens. Known as one of Australia’s top resorts for families, Oaks Oasis Resort on Queensland’s sparkling Sunshine Coast is set to become even more of …

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5 simple ways hotels can use data to increase revenue

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year. As a hotel digital or revenue manager, you could get caught up in the hype, continue the passive …

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Get out from under your desk

It’s easy to get lost in the minutiae of hotel marketing. Tasks like creating marketing assets, engaging with your audience on social media and analysing data pretty much guarantees that you’ll be fixated on your computer screen for most of the day. However, marketing that has the most impact and produces the highest amount of conversion requires creativity and knowing …

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Predictive intelligence: the path to loyalty & beyond

I once stayed in the most charming bohemian B&B owned by a Belgian chef. From the twice-weekly supper club to the eclectic artwork, everything about this B&B was special, but more than those things, it is the relationship I developed with the owner that keeps me wanting to go back. Upon my leaving, she said: “Next time, when you write …

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