Wednesday, November 22, 2017

Marketing

The 4 pillars of hospitality technology

Nowadays, hoteliers are so inundated with technology that the tasks of prioritisation and selection have become far more than just daunting; research and procurement are practically a job title unto themselves! Unless you have specific objectives with a firm plan and budget in mind, you'll easily be intimidated by the sheer myriad of options for consideration.

Read More »

Star Ratings Australia closure: One month on

As Accomnews reported in February of this year, Star Ratings Australia ceased to operate as of June 30 2017, later announcing that they would be leaving the Australian Tourism Industry Council (ATIC) with the responsibility of accreditation for the accommodation sector. Almost a month after the changes came into effect, Accomnews has investigated the importance of the scheme, and looked at where consumers are turning for ratings and reviews.

Read More »

Exclusive with Best Western’s new brand development manager

Highly regarded hotel executive Georgina Williams has recently joined Best Western Australasia as brand development manager, with responsibility for growing the group’s profile and presence in Australia and New Zealand. Accomnews spoke exclusively with Ms Williams about what it looks like to grow a membership base, and what this means for hotels.

Read More »