Monday, June 18, 2018

Marketing

Is this the most offensive hotel name in Australia?

An Adelaide hotel has been branded “derogatory” and “offensive” for its new choice of name. The innocuously-titled Hampshire Hotel on Grote Street was recently relaunched as Hotel Longtime by Vietnamese-born owner Tin Chu and her husband Alex Fahey. The venue boasts a ping pong club room dubbed the “gentleman’s lodge” and neon signs with phrases such as “long time good …

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Accom Properties breaks traffic records yet again

With less than 12 months’ operation under its belt, this commercial accommodation listings portal has consistently achieved record traffic and just reached yet another milestone. Accom Properties’ quick progress has certainly turned its competitors’ heads.

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