Saturday, October 21, 2017

Technology

15 things a hotel’s website must have

You've got one face on the internet, and that's your website. If it doesn’t do a good enough job, it is more than likely that your prospects will choose your competition over you. Here are 15 easy to implement tips to keep in mind when designing your hotel’s website.

Read More »

Changing PMS provider: everything you need to know

I spoke to a property manager at a recent accommodation industry event about what is most important to them when it comes to PMS. I was expecting an answer along the lines of ‘cost-effectiveness’ but actually, they told me that the most important thing for them was ease-of-use. They wanted an interface that they could interact with as easily as they interact with their smartphone...

Read More »

Property management and the USB: “where can we charge our phones?”

When there’s only so much bandwidth floating around, it’s not easy being a guest. (It must be even worse being a property manager.) Particularly for international guests who are used to super-fast speeds in the UK, US and much of Asia, Australian wifi can be utterly frustrating. Of course, there’s still a scale of good to bad to worse and depending on location, size and structure, internet quality can still be great. Still, there’s a special kind of annoying that is particular to slow (or absent) internet when you’re paying for a room.

Read More »

Have you got a privacy policy?

“When it comes to privacy and accountability, people al-ways demand the former for themselves and the latter for everyone else.” So said David Brin, the award-winning American scientist and science fiction author.

Read More »

2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers. Many tech trends have already taken over in the hotel business, but some newer technologies that are beginning to show themselves are …

Read More »

Every cloud has a silver lining…

The ‘cloud’ is a household term for the majority of Australians in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

Read More »

How to create a 360-degree customer view using data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what drives their purchase behaviour …

Read More »

Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

Read More »