Wednesday, June 28, 2017
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Technology

Have you got a privacy policy?

“When it comes to privacy and accountability, people al-ways demand the former for themselves and the latter for everyone else.” So said David Brin, the award-winning American scientist and science fiction author.

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2017 tech trends for hoteliers

As the world evolves technologically so does the hotel industry, and failure to keep up with the latest tech trends can leave your hotel stuck somewhere in the last decade, missing out on new business from tech-savvy consumers. Many tech trends have already taken over in the hotel business, but some newer technologies that are beginning to show themselves are …

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Every cloud has a silver lining…

The ‘cloud’ is a household term for the majority of Australians in 2017 but does everyone actually know how it works? The reality, as with so many other things, is probably that we know just about enough to see the benefits and not quite enough to prevent catastrophe. The ‘cloud’ essentially refers to a wireless storage system where an external, …

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How to create a 360-degree customer view using data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what drives their purchase behaviour …

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Are you doing these five things to market your accom?

From claiming your business on Google to YouTube and social media images, Bronwyn White takes you through five key steps for tourism success. Claim your business on Google My Business Google is usually the starting point for most web users when searching for products online. If you want these users to find you, you need to help Google to locate …

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Big revenue management: where the rubber meets the road with big data

Sure, big data can be a marketing powerhouse, helping reach the right guest at the right time. Is there anything more important, really? Yes! Reaching the right guest at the right time with the right rate. However, that rate should not only be the product of what the guest will pay (because this can lead to a hotel full of …

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10 secrets of luxury hotel websites (part one)

Unique amenities, exclusive experiences and personalised service used to be the proprietary domain of luxury hotels … but now these offerings have become mainstream in hotels from midscale upwards. This means that high-end hospitality brands have had to raise the bar even higher to convey an extraordinary guest experience and differentiate themselves in meaningful ways. But this isn’t easy in …

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No free wifi may equal no guests

I get asked all the time by accommodation providers, ‘why should I invest in wifi technology at my site when mobile phones are coming with more and more monthly data’? Why would guests want or need my wifi when they can use their own data? Mobile phones work on the 3G/4G networks (mobile networks) provided by Telstra, Optus or Vodafone …

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Want happy guests? You have the power

Now, more than ever, your guests expect technology-based amenities to support their gadget love affair. A mobile phone has become a soul mate in all things home and work. Being torn away from a daily routine, even for something as enjoyable as a holiday, can be difficult for guests. Which is why you will rarely catch a living soul without …

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