Friday, May 25, 2018


10 secrets of luxury hotel websites (part one)

Unique amenities, exclusive experiences and personalised service used to be the proprietary domain of luxury hotels … but now these offerings have become mainstream in hotels from midscale upwards. This means that high-end hospitality brands have had to raise the bar even higher to convey an extraordinary guest experience and differentiate themselves in meaningful ways. But this isn’t easy in …

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Lack of Understanding in Keyword Research


Keyword research – identifying the potential words and phrase combinations consumers could potentially type into the search box when they go online to find products and services – is vital to the success of digital marketing campaigns.

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