in fn
Tuesday, May 23, 2017
Samsung Website Header Banner
Hirum Next Gen Website Title 728×90

Technology

How to identify guest segments with your hotel’s data

Here’s how you can use data to identify your future guests within your guest database, and use technology to get them to book directly. Time-poor urbanites For time-poor urbanites, examine each guest’s booking window and booking device. They tend to do things last-minute, because they don’t have the time to plan ahead. A booking window of 1-7 days, especially if done through …

Read More »

The first 5 seconds: is your hotel website ready?

We live in a world of instant gratification and non-stop distractions. So, all hotel marketers can surely agree that holding a guest’s attention in the digital world is difficult. We’re up against our guests’ own smartphones, websites full of intriguing content and forever-streaming social media channels. In fact, attention spans are at an all-time low. Recent studies have shown that because …

Read More »

Artificial intelligence (AI) is checking into your hotel

AI will become embedded and ubiquitous, and in the pocket of every associate and guest. Are you ready? Some industries remain stubborn and resistant to change by not embracing new technology as fast as others. However, over the last few years, the hospitality industry has seen dramatic technology changes with the sudden maturing of suppliers as a result of consolidation …

Read More »

Are you planning for your wifi’s future?

A Google search on the internet for wifi statistics can deliver to your screen a plethora of facts and figures that I could bore you with for hours. After hours of dredging through websites I have put together what I believe to be some of the most pertinent statistics about the ever-growing importance of wifi and why you need to …

Read More »

Video killed the reviewer’s stars

The ability of guests to remain technologically connected has become as integral to the hotel experience as the quality of fittings or the receptionist’s welcoming smile. Upon arrival, guests are far more likely to be logging multiple devices into the wifi network than testing out the pillows or mini-bar offering. Hotel guests now expect seamless streaming of multimedia across a …

Read More »

Cyber attacks increase – hospitality POS easy targets

Accommodation providers have been brutalised over the past year by a tidal wave of point-of-sale system breaches that have exposed hundreds of thousands of guests’ credit card accounts. Accommodation providers represent rich and easy pickings for cyber criminals. There’s the potential to steal information from large numbers of customers with massive potential financial gains. Attacks on accommodation chains in the …

Read More »

Netflix to expand hospitality services

Netflix and Enseo signed an agreement expanding the latter company’s rights to distribute the Netflix application on select devices to any hotel under a specific contract with Enseo in any country where the Netflix service is available. “Our partnership with Enseo brings Netflix members a high quality viewing experience on their hotel room TV,” said Paul Perryman, director business development …

Read More »

Augmented reality startups revolutionising tourism

Spoiler alert: we are not talking about Pokémon Go. We are talking about a new wave of apps designed to augment reality for a practical purpose, benefitting a variety of people within the industry from history-obsessed guests to design-loving hotel managers. Here are a few interesting app startups we noticed this month that present some exciting ideas for the future of …

Read More »

Want to increase your profits? optimise your distribution

New advances in technology continue to alter the relationship between hotels and guests. User-friendly mobile devices are changing travellers’ online preferences and habits, re-defining how they research, plan and book a trip. Empowered with more knowledge and social media, today’s hotel guest is pushing hotels for improved products and services for their travel experience. As a hotel manager, advances in …

Read More »

Direct bookings and small hotels: what technology do you need?

All hotels – both large and small – crave direct bookings. So what kinds of technology can help small hotels get more direct, commission-free bookings? Direct booking technology means technology that helps you to generate direct (commission-free) bookings. There are two essential pieces of technology to making this work. Your website Your guests’ experience with you starts long before they …

Read More »