Opinion
-
Six key technology trends and their impact on the guest experience
What technology is right for your accommodation and how might it transform your guest experience?
Read More » -
The hotel room of the future
The evolution of guest rooms will be driven by one key concept over the next decade - connectivity.
Read More » -
Accom bodies welcome sweeping changes to planning and lockout laws
Premier Gladys Berejiklian has announced key reforms to state planning laws and Sydney’s trading hours in an effort to boost…
Read More » -
Voice assistants: Let’s look at the pros and cons
Not all hoteliers are convinced about the benefits of voice assistants.
Read More » -
The pop-up wars: Why personalisation matters
The home page is the single most important experience for consumers. It’s a sacred space. It’s your opportunity to tell…
Read More » -
What hoteliers can do to increase their online conversions
What can the hoteliers do to increase their online conversions? It begins with separating your online audience into bookers and browsers...
Read More » -
Four ways accom can aggressively acquire new emails
Whether you represent a new hotel, or an existing property looking to rebuild its email list and ensure GDPR compliance,…
Read More » -
The power of backlinks for your accom business
One of the most sought-after relics in the search engine marketing realm is the coveted backlink. Why are they so…
Read More » -
Refurb? What refurb?
It goes without saying that determining the schedule and timing of the refurbishment is imperative to minimising guest disruption, particularly…
Read More » -
Turn slow times into brand-enhancing opportunities
Luxury properties all struggle with a common dilemma: How to create promotions to fill room nights and need periods that…
Read More »