Friday, June 23, 2017
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Opinion

Why hotels need to think boutique

As guests employ luxury hotel-like design features in their own homes, some hotels are also adopting a boutique, home-style approach to hotel design for a market seeking character and comfort. Accomnews spoke exclusively with award-winning hotel and interior design company, Dreamtime Australia Design, about how hotels are steering away from the stereotypical hotel room look.

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Should your hotel be on Snapchat?

Many of our travel research and marketing clients are starting to ask if they should be on Snapchat. We are seeing a rapid rise in Snapchat usage and, not just in the youth sectors. With the rise comes unique marketing opportunities to engage with yes, mostly Gen Z and Gen Y travellers, but an increasing number of 'older' travellers who are showing signs of taking up Snapchat.

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Best practice for the era of electronic inquiries

As anyone who has worked in the profession of hotel sales and catering sales for 10 or more years knows, the skill-set required to be a top performer is quite different these days. Today's sales superstars still have to have exceptional 'people skills', which today is more formally referred to as emotional intelligence.

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