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Sunday, April 30, 2017
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Opinion

Is the cloud the best option for your business?

We all know the internet has come along leaps and bounds in the last decade but just how far have we come in terms of convenience and security? When ‘the cloud’ became a reality a few years back, many managers breathed a sigh of relief at the idea their information was safe and sound in a cushion of floating security, …

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How can a WWII scientist help your hotel survive?

In WWII, Allied planes would often return to their bases with hundreds of holes from enemy guns. This inspired crafty ground crews to bolt on metal plating over the holes to strengthen the planes and prevent future losses. They assumed that the evidence clearly indicated where they should place the extra protection. But one American scientist wasn’t so sure…  Abraham Wald, …

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QTIC’s idea to rort visitors angers industry

Tourism is booming. Visitors are flocking into Australia from everywhere. Domestic visitor arrivals have never been this good. Isn’t it fantastic? Yes, let’s tax them. That’s the Australian way – it seems. Fortunately, at last, federal and state governments are not buying into it. New moves are under way to slug hotel guests with a bed tax in Queensland to …

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Genuine sharing is fine but commercial short-stay operators need to be regulated

Tourism Accommodation Australia (TAA), said that the NSW government’s response to the Parliamentary Review into short term letting was an acknowledgment that unregulated short-term letting in residential communities was a complex issue where the benefits had to be carefully weighed against the far-reaching and potentially negative consequences. TAA CEO, Carol Giuseppi, said the accommodation industry had no issues with the …

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Loyalty programs: what’s the point?

There are many points of view on whether a loyalty program is a valuable and viable strategy for travel and accommodation providers. The proof of their success is hidden in the financial reports of each business that has one, and the various media stories (just search ‘hotel loyalty program mergers’) that share how many members the various programs have and …

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Direct bookings present the biggest challenge for hotels of all sizes

Managing a hotel is akin to a juggling act. Hoteliers are constantly switching between tasks, projects, and priorities – everything from revenue management to delivering a great guest experience. New research from SiteMinder has revealed what keeps hoteliers, all around the world, awake at night. The cloud platform asked hoteliers, both independents and groups, to rank the biggest challenges they believe their …

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How to avoid the pitfalls of Google AdWords

A market gamechanger since it boomed on the scene over the last decade, Google AdWords is unparalleled for revenue generation. Harnessing the power of the mighty AdWords can seem like a daunting task, particularly if you have little to no experience with paid online advertising. Then, once thrust into de facto campaign set-up and management, the tourism business owner can find themselves …

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What are some pool heating options?

If you are looking at heating your resort pool you will soon realise there are a range of different technologies on the market that all claim to best heat your pool. It can be a confusing decision to make, especially when you factor in your upfront investment, ongoing running costs and the environmental impact that your pool heating may emit. …

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How to use the world’s best (free) hotel photographers

Here’s how you can infuse your hotel marketing with a big dose of authenticity and stunning imagery with Instagram photos from your actual guests. Modern travellers no longer trust blatant advertising or anything that looks forced, contrived or fake coming from hotel brands. This is especially true for your hotel photography. Gone are the days with fake ‘guests’ smiling awkwardly …

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