Saturday, July 22, 2017
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Opinion

Generation next: Making sense of millennial guests

The millennial traveller has certainly disrupted the way in which hotels think about attracting potential guests. They are more digitally active, open to peer influence and seek out short-term gratification compared to previous generations of guests.

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Why hotels need to think boutique

As guests employ luxury hotel-like design features in their own homes, some hotels are also adopting a boutique, home-style approach to hotel design for a market seeking character and comfort. Accomnews spoke exclusively with award-winning hotel and interior design company, Dreamtime Australia Design, about how hotels are steering away from the stereotypical hotel room look.

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