Tuesday, February 19, 2019

Opinion

Accom, what’s the one metric that matters?

As accommodation marketers, we have dozens of metrics to deal with….but we humbly suggest there’s one that should matter more than any other. The One Metric That Matters (OMTM) is a powerful concept derived from a renowned thought leader in Silicon Valley. But the idea transcends every industry and is especially important for serious-minded accom marketers. We fully recognize that …

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Moteliers, give yourselves a break…

The most important position in operating a motel is the role of the owner/manager. It is therefore important to avoid falling into the old trap of only working ‘in the business’ and not ‘on the business.’

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