Friday, December 15, 2017

Industry

Seven expert tweaks for your hotel’s PPC

From researching extensively for keywords, to monitoring which terms convert into traffic or bookings, to making adjustments depending on the season, weather, destination, special events…. It’s a lengthy and thorough process that requires more time than most hoteliers realise.

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Capitalising on event hype: how hotels are standing out

Events draw thousands of domestic and international visitors to areas across Australia each year, whether for business or leisure. Accommodation providers benefit from this, particularly when events, conferences and festivals run over a period of days or weeks - but how can you maximise on guests during these periods, and is it worth the extra effort and expense?

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Keeping your loo roll squared away

The modern toilet roll: an essential item across the Western world. We can thank the Brits for the paper product most of us know and appreciate; for, it is the British Perforated Paper Company that is credited with inventing a slightly cruder version way back in 1880.

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National Customer Service Awards recognition

Wyndham Vacation Resorts Asia Pacific’s customer experience team has been recognised in two categories at the prestigious Australian Service Excellence Awards, which will be held at the Westin Hotel in Sydney on October 25.

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