Friday, December 15, 2017

Management

AccorHotels appoints first indigenous general manager

Coinciding with International Women’s Day (8 March), AccorHotels is proud to announce it has appointed its first ever Indigenous general manager, Kristy Stanton, who has become general manager of ibis Budget Sydney Olympic Park. Officially announced at a special Elders breakfast at Harbour Rocks Hotel, MGallery by Sofitel, the appointment of Kristy also marks a milestone for AccorHotels Indigenous Employment …

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New research reveals an Australian hotel, bar or restaurant is tagged on Instagram every 28 seconds

Social media management platform Hootsuite has released new research showing that Australian hospitality and tourism brands that frequently use Instagram to engage consumers could grow their audience by up to ten times. The research highlights that more than ever, social media engagement has the ability to drive purchasing decisions and help develop long-lasting customer relationships. Key findings include: An Australian …

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Mantra vows to close gap on gender inequality

Its latest data showed that the accommodation group sits above the industry average for female employees and that an influx of women in management has boosted gender equality in senior roles. 61 percent of Mantra Group’s 4,500+ Australian team members are female – 9.2 percent higher than the industry average, according to the latest data from the Workplace Gender Equality …

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IHG appoints Rajit Sukumaran as chief development officer in AMEA

InterContinental Hotels Group has announced the appointment of Rajit Sukumaran to the role of Chief Development Officer in the Asia, Middle East and Africa (AMEA) region. IHG has an established reputation as a valued partner for successful hotel owners and investors globally and currently operates across nearly 40 countries and territories in AMEA. In his new role, Rajit will head …

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Mantra joins Accommodation Association of Australia

Mantra Group’s membership of the Accommodation Association highlights its focus on public policy issues that are purely about accommodation beds, including the market domination of online travel agencies, maintaining safe standards through adequate regulation of the sharing economy and industrial relations reform. “Mantra Group joining the Accommodation Association adds around 19,000 rooms in Australian properties under its management to the …

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For sale inspections

The simplistic side of this part of the sale process is that a potential buyer wants to look at the good, the bad and the ugly. The seller wants the buyer to have a quick look around, say they will buy it and then leave to avoid an employee or customer finding out that they are selling. Many potential buyers …

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How to create a 360-degree customer view using data

How valuable would it be to know everything about your customer’s interactions with your competition? Creating a 360-degree customer view is considered the holy grail of customer intelligence, and you can create it, today. Would you like to know how much they’re spending, when they’re spending, why they’re buying with the competition and not you, what drives their purchase behaviour …

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Watch out for post-storm scammers

NSW Fair Trading commissioner, Rod Stowe has warned Sydney folks with storm damage to be aware of scammers going door-to-door, claiming to be contracted by the State Emergency Service (SES). “Unfortunately, storms that cause significant property damage are often followed by scammers taking advantage of consumer vulnerability at a stressful and difficult time,” Mr Stowe said. “This type of misleading and …

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Use video email to outsell the competition

Based on what I hear from the hotel sales and catering sales managers I train each month, the vast majority of inquiries for groups, meetings, conferences and catering events are being received electronically. Some come in via direct email; others arrive after a planner completes a “contact us” inquiry form at the hotel’s website. Most, however, arrive via third party …

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Ancillary revenue: strategic, consistent, targeted

Recently on a business trip I hired a rental car and was inundated with numerous up-selling options by the sales agent at the check-in counter. I found this amusing, as I knew the strategy was to increase ancillary revenue, and I was impressed at the consistent level of up-selling to customers taking place from across the counter. They almost convinced …

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