Plato said “Necessity is the mother of invention”, and in the dynamic and rapidly evolving management rights and real estate industries, the development of a full-service, interactive and cost-effective sales and rental platform for managers and brokers was well overdue.
Developed and launched in 2019, the AccomProperties portal offers a professionally managed Sales and Rentals platform with access to all the leading marketing sites including Realestate.com.au, Domain, Rent.com.au, Homesales, Homely and more recently Realestateview. It also offers access to essential real estate tools such as Pricefinder, Tica and 1Form but most important of all there are no split commissions meaning resident managers and brokers who have a full real estate license can manage the full sales process.
Speaking of the state-of-the-art platform, Patrick Clarke, managing director of Multimedia / Resort Publishing said: “Simply put AccomProperties is a marketing resource that ensures resident managers have every opportunity to experience a smooth and successful sales and rental process built with them, and for them. The Sales and Rental portal has developed as the membership has grown and it now boasts over 200 members and we’re still actively recruiting.
“ResortNews/Multimedia has been part of the accommodation industry for over 25 years and our reporting, advertising and production teams are completely invested in making a significant contribution to the ongoing success of this incredible industry.
“Having lived through and reported on the ups and downs and maturing of the sector we recognise the importance of supporting the managers in the best ways we can; not only through our reporting of news and distribution of information but by allowing them to access a trustworthy, easy, economical and supportive online destination for buying or selling management rights and accommodation property in Australia and a portal for them to list units for sale and rentals.”
On joining the growing portal and partnering with AccomProperties, licenced resident managers are given the support and tools to protect their letting pool and the opportunity to earn extra income by selling units within their own building. Our portal gives direct access to the largest real estate websites in Australia including realestate.com.au and Domain, as well as industry leading tools and resources to ensure smooth transactions.”
And how has the industry responded?
“We believe the response has been incredibly positive and supportive,” he said. “We have had amazing feedback from both colleagues other agencies and managers who find our process easy and our support refreshing, but one should really hear it from the users themselves.”
Sophie Dillon, general manager of Alexandria Apartments says: “We had never used an online residential rental and sales listing marketing service before and were quite tentative, but the service we received from Patrick at AccomProperties was superb. Patrick was always available and incredibly helpful. He anticipated our needs and fixed our problems promptly and effortlessly. In an era where most companies hide behind email, it was such a pleasure to deal with a company that actually likes talking to its clients.”
Mei-Chu Wang, resident manager of Enoggera Manors in Brisbane agrees: “Having joined AccomProperties in October 2019, I have found the portal to be very efficient and easy to use. Listings are automatically uploaded to REA and Domain instantly. The cost is very competitive compared to other agencies and IT support is always available should I need it.”
“Being as invested in the industry as we are,” added Patrick, “it also made sense that we partner with peak industry body ARAMA to be able to offer members a discounted joining rate for the first 12 months.”
“News that ARAMA members had free access to AccomProperties listing service arrived just as one of my units came up for lease, so I gave it a try,” said Glynis Higgs, resident manager of No. 1 Newstead Avenue, Brisbane. “The app is easy to navigate, and I had my ad ready to go in 20 minutes, complete with photos and floor plans. I needed a little help getting it live, and a call to customer service had it sorted very quickly. My previous service took 24 hours to hit realestate.com, but with AccomProperties the post was up in half an hour and edits were uploaded just as quickly. I had three referrals in the first hour, and the property was leased within 48 hours. A fantastic result!
It’s hard to believe this full-service offering hasn’t been available until now, and if there is, how does AccomProperties differ?
“We are a team of trusted, long-time industry professionals with a wealth of knowledge,” adds Patrick. “We’re heavily invested in the industry, and are therefore in the unique position to support industry managers in a variety of ways through not only the AccomProperties online portal but also our websites, newsletters and through our respected publications. We offer specialised and proactive support to ensure managers get their properties online and earning them an income quickly.”
Eric Van Meurs, resident manager of Atlantis Marcoola and president of ARAMA, says: “Atlantis Marcoola is thrilled with the results after signing up with AccomProperties. The registration and set up was quick and simple, and since registering, we have sold both of our properties to investors, and our three rental listing have all been picked up. As an ARAMA member, I appreciate the value this partnership brings to my business and look forward to working with AccomProperties into the future. My thanks to Patrick and the team for their professional and friendly support!”
So what is planned for the innovative service going forward?
“We intend to keep growing and adapting to meet client and industry requirements,” says Patrick.
“AccomProperties has shown tremendous backing for the management and letting rights Industry by enabling ARAMA members to connect to realestate.com.au, Domain and other portals,” said Trevor Rawnsley, CEO of ARAMA. “Protecting your letting pool has never been more important, and it’s now more affordable and easier than with the new platform.”
Industry guru, long-term owner and chairman of MLR Services, Mike O’Farrell is also supportive: “By partnering with AccomProperties and joining this growing portal, licenced resident managers will effectively be given the tools to protect their letting pool as well as the opportunity to earn extra income by selling units within their own building. In doing so, resident managers will have more control of their business.”