Do things a little differently: Maximise your marketing tools to grow occupancy in 2020

It’s no secret that in the accommodation industry, competition is getting fiercer and consumer standards are growing, and that can in turn, reflect occupancy rates. Profitability is of course the primary goal, and relies heavily on consistent occupancy; guest retention and new bookers.

The importance of a ‘brand’ is paramount when setting your property apart from the plethora of other properties in the market. We are in the digital realm, so the most effective way to build a strong brand is through efficient marketing across a variety of media. Brand visibility will help your property remain current in the minds of past guests, and may help get bookings over the line for those on-the-fence guests.

Websites, client marketing emails, Google visibility and social media channels all play an important role in building a consistent, clear brand identity that attracts potential guests.

Don’t let other tasks overshadow the importance of your property marketing. A solid marketing investment should never be put on the backburner.

HiRUM Software Solutions has now taken a huge leap further and partnered with Gold Coast-based marketing agency, Y My Agency, to deliver tailored Marketing and Consultancy packages for the accommodation industry. A partnership designed to give accommodation managers the opportunity to maximise their occupancy from 2020 and beyond. These packages are being celebrated with a 25% discount until 31 March 2020.

HiRUM’s Property Management Software provides clients with in-built Communication Tools that can help to build an open conversation with guests quickly and easily through automated emails and SMS functionalities. These tools can also present revenue opportunities with the ability to endorse future stay promotions, tours and activities.

To enquire about this promotion, email [email protected] or call (07) 5574 4990.

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